The Dawn of Paid Search Without Keywords

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SearchDay January 18, 2011 Today's Top Stories The Dawn of Paid Search Without Keywords We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year. Alex Cohen  |  Full story  |  Print version How to Get Links from Journalists Several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you. Nichola Stott  |  Full story  |  Print version RSS More from SEW's Team of Experts Mobile SEO Toolkit Using this custom built bookmarks file, you can turn your mobile platform into a viable SEO toolkit. Gary-Adam Shannon  |  Full story  |  Print version Creating Online Video Content that is Worth Watching Your video needs to tell a good story, whether it's adorable, creative, funny, inspirational, or instructional. Some advice and tips on using storytelling in video marketing. Greg Jarboe  |  Full story  |  Print version Google Related PPC Ads in AdWords More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries. Google began testing this new layout for general and brand terms in Google AdWords that showed "Related to [search term]" last June, and it seems it has rolled out more broadly in the ... Danny Goodwin  |  Full story  |  Jan 18, 2011 Google, Spain Clash in Court over Privacy Spain's data protection authority has demanded Google to remove links to nearly 100 articles from its search listings, and five of those disputed articles will be contested by the search engine's legal team in a Madrid magistrates' court this week. Google argues ... Danny Goodwin  |  Full story  |  Jan 18, 2011 Bing Growing at Expense of MSN? Microsoft is pushing Bing hard on msn.com, but it's not coming without a price. Some MSN partners -- and even MSN's sales staff -- are angry that links to searches on Bing are hogging some valuable space on MSN's home page. Following ... Danny Goodwin  |  Full story  |  Jan 18, 2011 Martin Luther King, Jr. Still Causing Controversy Today, On Facebook Today is a national holiday in the United States to honor Martin Luther King, Jr. and Google are commemorating it with a special logo, which depicts four children of visibly different ethnicities playing hopscotch together. The logo seems to illustrate King's now famous words, "I have a dream that my ... Jonathan Allen  |  Full story  |  Jan 18, 2011 Google Maps UI Changes It appears that Google is experimenting with new controls for users to navigate through maps. The not-so-stylish, white buttons for selecting Map or Satellite view as well as the drop-list for toggling photos, buzz updates and other geo-taggable features seems to be going away. In their place, styled, graphical icons ... Thom Craverhttp://thom.cravers.us  |  Full story  |  Jan 16, 2011 Search Week in Review for Jan. 15, 2011 Here's a recap of this week's columns and news stories for the week of Jan. 9 to 15, as reported by Search Engine Watch, as well as search news and tips from around the web. Search Engine Optimization Stop Making the 6 Biggest SEO ... Danny Goodwin  |  Full story  |  Jan 15, 2011 Today's Forum Posts No-Follow? Hello everybody, I recently found that Yahoo search engine shows nofollow attribute in their search result for enhanced results. for example nofollow attribute for wiki pages. Could any one explain the reason why they are using in their result? Join the discussion  |  Jan 17, 2011 Search engines in japan? Hello guys, Can anybody suggest me search engines that are popular in Japan. thanks in advance :) Join the discussion  |  Jan 16, 2011 What is the cost of learning SEO? Can SEO be learnt from an institute? If yes, please let me know the name of the institute, duration of the course, and the total cost of the course. Join the discussion  |  Jan 14, 2011 Signature effect I want to know that if I use signature keyword bold or italic or colored than what is its effect? Can it help in getting more back links? Join the discussion  |  Jan 13, 2011 Search News Around The Web Facebook's 3rd Biggest Advertiser is a Bing Affiliate Scam - ReadWriteWeb Apple's Cook Faces Product Challenge, Foe in Google - Bloomberg Businessweek This week in search 1/14/2011 - Official Google Blog Search Engine Optimization How to Do SEO for Sites and Products with No Search Demand - SEOmoz SEO Mistakes That Just Make You Look Dumb - Outspoken Media Search Advertising Search Ad Spending rises 23 percent in last Quarter - State of Search The What, Why, and How on Low Search Volume Keywords - PPC Hero LinkedIn #PPC Personas: Targeting B2B Buyers - aimClear 10 Killer Adwords Strategies for Startups - PPC Blog A year of the new DoubleClick Ad Exchange: improving large publishers' returns - Official Google Blog Analytics & ROI How To Quickly Generate Google Analytics Tracking URLs with Excel - Search Engine People Social Media Marketing Facebook Books $1.86B in Advertising; Muscles In on Google Turf - Advertising Age Facebook Suspends Phone & Address Sharing Feature - ReadWriteWeb Goldman Limits Facebook Investment to Foreign Clients - The New York Times Roger Ebert Q&A on Twitter, Facebook, and Amazon Marketing - ClickZ How to Gain Competitive Insight With Social Media - Social Media Examiner Link Building How To: Performing a Competitive Link Analysis - Search News Central Guide to Competitive Backlink Analysis - SEOmoz Local & Mobile Search Google Places to Rollout Repair Option for Merged Listings - Understanding Google Maps & Local Search Can't Reply To Google Maps Negative Reviews? You're Not Alone - Search Engine Roundtable SMB Search Marketing Small Business: Your Questions Answered, Part I - adCenter Blog International Search Search Engine Connects You to Your Canadian Roots - The Next Web EU's Push on Internet Cookies Fizzles Out - The Wall Street Journal Google Search Ad Share in China Rises After Long Decline - PCWorld Search Trends to Watch in 2011 - ClickZ.asia Travelmatch debuts travel search engine with backing from Lastminute.com founder - TechCrunch Europe Webcasts Upcoming Events White Papers Social Media for Business Marketers - the real ways B2B marketers can use social media to drive success Wednesday, January 19, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 10:00am EST / 3:00pm GMT Social Media Meets Search Marketing Tuesday, February 1, 2011 10:00am EST / 3:00pm GMT ClickZ Email Marketing Workshop January 31, 2011 SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. 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