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How to Configure Analytics for Your Small Business Website

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SearchEngineWatch.com
SearchDay January 21, 2011
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Today's Top Stories
SEW Expert - Rob Chant How to Configure Analytics for Your Small Business Website
A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site.
Rob Chant  |  Full story  |  Print version

SEW Expert - Joseph  Kerschbaum Automate Your AdWords Management with Automated Rules, Part 1
This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules.
Joseph Kerschbaum  |  Full story  |  Print version

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More from SEW's Team of Experts
SEW Expert - Kristine Schachinger The Web: Why Users No Longer Matter
Don't you miss the good old days when huge companies like Google and Facebook didn't force worse user experiences on us? A severe lack of competition is allowing these companies to undermine the Web's fundamental principles.
Kristine Schachinger  |  Full story  |  Print version

SEW Expert - P.J. Fusco Enterprise SEO: 3 Secrets to Scalable Success in 2011
Enterprises should allocate the bulk of their SEO budgets this year on realigning three core areas: CMS optimization, site speed, and social media marketing.
P.J. Fusco  |  Full story  |  Print version

5 Reasons the Google Search Bias Study is, um, Biased
Increasingly, the quality of Google's search results and business practices are being called into question. A new study co-authored by Benjamin Edelman and Benjamin Lockwood attempted to measure bias in the organic search results of Google and to a lesser extent Yahoo, Bing, AOL, and Ask. ...
Danny Goodwin  |  Full story  |  Jan 21, 2011

Oh Yeah, Google Also Reported Q4 Revenue of $8.44 Billion
Obviously, the big story is Larry Page replacing Eric Schmidt as CEO. That news is so big it even dwarfs Google's huge Q4 of 2010, in which the company reported $8.44 billion in revenue -- a 26 percent increase over 2009 and 17 percent increase over the $7.2 billion earned ...
Danny Goodwin  |  Full story  |  Jan 21, 2011

Larry Page Replacing Eric Schmidt as Google CEO
Google just announced a huge change in management. As of April, Eric Schmidt is out as CEO, and co-founder Larry Page will take over his day-to-day duties. Meanwhile, co-founder Sergey Brin will "devote his energy to strategic projects, in particular working on new products." ...
Danny Goodwin  |  Full story  |  Jan 21, 2011

Harvard Remix John F. Kennedy's Inaugural Address on Youtube
Google has already commemorated the 50th anniversary of John F. Kennedy's Inaugural Address with a cool doodle. Now, other organizations are using online video sharing as a vehicle for remembering the day - and there are some great video optimisation tactics to be learned from their strategy. YouTube's Citizen Tube blog ...
Jonathan Allen  |  Full story  |  Jan 21, 2011

Know What FourSquare Is? 6 Million Users Do
Launched at SXSW in March 2009, FourSquare has grown rapidly along with the popularity of social networking platforms used on mobile devices that share locations with friends. The company took 44 days to go from 5 to 6 million users, many of whom must be my friends on Twitter ...
Frank Watson  |  Full story  |  Jan 21, 2011

Google's Knol Seems To Be Unit Of Knowledge People Don't Use
Problems at Knol - Google's Open Encylopedia - had people discussing the site more than usual yesterday. Google Operating System - an unofficial blog covering news about Google - found the site had problems and suggested it was being dropped. The site is back up, but its health may be in ...
Frank Watson  |  Full story  |  Jan 21, 2011

Hotpot Adds Preferred Friend Filter For Location Recommendations
Google is working hard to push Hotpot as a competitor to FourSquare and other location based social networking sites. They just announced a filter that lets you select specific friends opinions for specific types of searches. If you want one particular friend's input on Italian restaurants or another on sports bars, ...
Frank Watson  |  Full story  |  Jan 21, 2011

DOJ Antitrust Chief Recuses Herself From Google ITA discussions
Having worked for the law firm representing ITA - the travel software company Google is seeking to purchase - Christine Varney, the U.S. Justice Department's top antitrust official, recused herself from the proceedings. Companies working in the travel industry are claiming Google's purchase of ITA could cause problems for them - ...
Frank Watson  |  Full story  |  Jan 21, 2011

Checking If Your Ad Is Running In AdWords Just Got Easier
If you advertise using Adwords it has been a little tricky in the past to determine where and if you ads are running - especially if you are not in a particular location. But Google has taken care of this with their new ad preview tool. ...
Frank Watson  |  Full story  |  Jan 21, 2011

YouTube Changes Homepage To Be Simpler & More Personal
The YouTube Team launched a new YouTube home page yesterday. Let's take a close look at what the YouTube Team did. Firstly, they 'experimented'. Hey, that's not my choice of words! On the Official YouTube Blog, they say that "the goal ...
Greg Jarboe  |  Full story  |  Jan 21, 2011

Google Maps Launches New Widget Interface
After week of experimenting with a new interface, Google Maps has officially announced its release into the wild. They are calling it the widget and it replaces the ugly white buttons that used to allow you to toggle between map and satellite views. While ...
Thom Craverhttp://thom.cravers.us  |  Full story  |  Jan 20, 2011

Recent Forum Posts
No-Follow?
Hello everybody, I recently found that Yahoo search engine shows nofollow attribute in their search result for enhanced results. for example nofollow attribute for wiki pages. Could any one explain the reason why they are using in their result?
Join the discussion  |  Jan 17, 2011

Search engines in japan?
Hello guys, Can anybody suggest me search engines that are popular in Japan. thanks in advance :)
Join the discussion  |  Jan 16, 2011

What is the cost of learning SEO?
Can SEO be learnt from an institute? If yes, please let me know the name of the institute, duration of the course, and the total cost of the course.
Join the discussion  |  Jan 14, 2011

Signature effect
I want to know that if I use signature keyword bold or italic or colored than what is its effect? Can it help in getting more back links?
Join the discussion  |  Jan 13, 2011

Search News Around The Web
Google to Launch Groupon Competitor - Mashable
Facebook vs. Google: Which Do Consumers Like More? [STATS] - Mashable
More Compact Google Search Options - Google Operating System
Esc to the Rescue - Google Operating System
Google: Docs Isn't Getting a Music Player Anytime Soon - Mashable
Google Replaces 'Reader' Link With 'Photos' In Gmail, Users In A Tizzy - TechCrunch
Supporting computer science education with CS4HS - Official Google Blog
How much traffic can a Google Doodle drive to your site? This much. - The Next Web
Search Engine Optimization
Does your Web copy go over your reader's head? - SEO Copywriting
January 2011 Google Toolbar PageRank Update - Search Engine Roundtable
Analytics & ROI
Using Web Analytics to Measure Internet Marketing Goals - Bruce Clay
Social Media Marketing
Facebook Tests Fifth Ad Placement - ClickZ
Facebook Post Insights Go Real Time - All Facebook
LinkedIn Said to Be Worth Almost $3 Billion in Secondary Sale - Bloomberg BusinessWeek
Link Building
Why a Link Analysis is Anything But a Waste of Time - Wiep.net
Link Building: Beginner's Introduction to Basic Concepts - Search Engine People
Local & Mobile Search
Google Places Review Bugs on the Mend - Understanding Google Maps & Local Search
Google Places Tidbits and Quirks - Understanding Google Maps & Local Search
Preparing for the Big Mobile Revolution - Harvard Business Revifew
Attention BlackBerry users: Bing for Mobile updates arrive today! - Bing Search Blog
Yahoo Sketch-a-Search Updated with Dish Search - Y! Mobile Blog
SMB Search Marketing
SEO Mistakes Small Businesses Make - Search Engine People
International Search
Sensitive category blocking now available in three more languages - Inside AdSense
Giving young mathematicians the chance to shine - Google European Public Policy Blog
SES Conference & Expo
SES New York 2011 Opens Registration for March 21-25 Conference - SES Conference & Expo
Webcasts Upcoming Events White Papers
ClickZ Email Marketing Workshop ClickZ Email Marketing Workshop
January 31, 2011
SES Accelerator: Search & Social SES Accelerator: Search & Social
February 10, 2011
SES London SES London
22-25 February 2011
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
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