Future of Online Privacy Law; NYC's First Digital Officer

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January 26, 2010 Features Featured Articles Mixed Messages on Future of Privacy Law in 2011 Rep. Cliff Stearns said he will revive his privacy bill draft, but a Washington, D.C. privacy lawyer thinks passage of a privacy bill this year is unlikely. Kate Kaye  |  Legal & Regulatory  |  Full story  |  Print version Rachel Sterne Named NYC's First Chief Digital Officer Social media entrepreneur is charged with helping NYC strengthen digital media presence and streamline internal digital communications. Kate Kaye  |  Legal & Regulatory  |  Full story  |  Print version Firms Compete to Offer Behavioral Ad Icon TRUSTe is now certified by the industry's self regulatory alliance to enable an ad icon that is generating new revenue streams. Kate Kaye  |  Legal & Regulatory  |  Full story  |  Print version RSS  |  App   Today's Experts Columns Socializing Behaviors: 4 Opportunities to Enhance Traditional Targeting Advanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life. Andrea Fishman  |  Behavioral Marketing  |  Full story  |  Print version Not Your Father's PPC Pay per click is not just for Google or for search anymore. Robin Neifield  |  Strategies  |  Full story  |  Print version 3 Tactics to Add Dynamic Content to Your E-mail Program Integrate dynamic content successfully into your e-mail program and avoid the dangers of using dynamic content without proper planning. Mike Hotz  |  B2B E-mail Marketing  |  Full story  |  Print version Other News Articles Performics Subsumes Sister Agency Offices ZedMedia is rebranded in 14 markets, part of a two-year expansion of Performics. Jack Marshall  |  SEM  |  Full story  |  Print version LinkedIn Adds Granular Ad Targeting Advertisers can now target based on job title and company name. Douglas Quenqua  |  Social Media  |  Full story  |  Print version Yahoo Reports Higher-Than-Expected Display Revenue in Q4 While display rose 16 percent in Q4 2010, search revenue continued to fall as Yahoo completed its transition to Bing. Kate Kaye  |  Display Advertising  |  Full story  |  Print version Miller High Life Fuses Philanthropy and Facebook Brewer "sponsors" $1 donations to Iraq and Afghanistan War vets. Christopher Heine  |  Social Media  |  Full story  |  Print version Google Aims to Hire More Than 6,000 This Year Recruiting wish list includes more than 300 advertising-related vacancies. Douglas Quenqua  |  Marketing Trends  |  Full story  |  Print version Facebook Debuts User Generated Ad Option Coca Cola, Levi's, and Anheuser Busch are already running "Sponsored Stories." Christopher Heine  |  Social Media  |  Full story  |  Print version Webcasts Upcoming Events White Papers Social Media Meets Search Marketing Tuesday, February 1, 2011 10:00am EST / 3:00pm GMT "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT ClickZ Email Marketing Workshop January 31, 2011 SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media