ClickZ Weekly: 8 Mobile Marketing Strategies You Need Now

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January 24-28, 2011 Experts Weekly Monday, Jan 24 Got Mobile? 8 Mobile Marketing Strategies You Need NOW! Consider your business objectives, target audience, and related metrics before you set the course for your mobile marketing. Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version E-mail Marketing Is the Gateway to eCRM As your organization moves toward a CRM-driven approach, utilize the value of your e-mail marketing talent and data to get you started. Stephanie Miller  |  Marketing Automation  |  Full story  |  Print version Handling Spam Complaints: Unsubscribe Rules Analyze your spam complaints, even if your deliverability is fine. Part two in a four-part series. Jeanne Jennings  |  E-mail Marketing  |  Full story  |  Print version Social Media Measurement 101 Define measurable goals, identify your performance metrics, set up your measurement tools, and decide when and how often to measure. Ron Jones  |  Search Marketing 101  |  Full story  |  Print version Interactive Advertising Makes the World Go 'Round Six pros and cons of interactive advertising and how it can affect the industry. Pace Lattin  |  Trends  |  Full story  |  Print version RSS  |  App   Advertisement Moving from data paralysis to actionable analysis Building a strong analytics foundation with the Adobe Online Marketing Suite This webcast discusses: - Optimization tips from analytics guru Jim Sterne - Steps to integrate analytics across multiple channels - How Build.com increased revenue per visitor by 33% Download Now Tuesday, Jan 25 Breaking Down the Barriers to Right-Time Messaging Communications should not be promotional or transactional; communications should simply be "right-time" and based on subscriber behavior. Ryan Deutsch  |  Advanced E-mail Marketing  |  Full story  |  Print version How Brands Can Tap Facebook and Twitter on Xbox and PS3 Imagine if your social network could generate in-game content. Wes Keltner  |  Media Planning  |  Full story  |  Print version Latinos in #Twitterlandia Many Latinos are gathering on Twitter via hashtags. How do marketers connect with them? Giovanni Rodriguez  |  Marketing to Latinos  |  Full story  |  Print version Get Social Done by Getting Social With Your Development Team Five tips for creating an effective relationship between marketing and software development teams. Sam Decker  |  Social Commerce  |  Full story  |  Print version Blekko - How You Can Use It for Marketing Your Site [Video] An overview of the new search engine, Blekko, and whether or not it can give Google a run for its money. Sage Lewis  |  SEM  |  Full story  |  Print version Wednesday, Jan 26 Socializing Behaviors: 4 Opportunities to Enhance Traditional Targeting Advanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life. Andrea Fishman  |  Behavioral Marketing  |  Full story  |  Print version Not Your Father's PPC Pay per click is not just for Google or for search anymore. Robin Neifield  |  Strategies  |  Full story  |  Print version 3 Tactics to Add Dynamic Content to Your E-mail Program Integrate dynamic content successfully into your e-mail program and avoid the dangers of using dynamic content without proper planning. Mike Hotz  |  B2B E-mail Marketing  |  Full story  |  Print version Thursday, Jan 27 6 Steps to a Healthy Facebook Community Best practices for finding and connecting with brand advocates. Michael Della Penna  |  Community Management  |  Full story  |  Print version It May Feel Like 1999, But It's More Like 1889 It's time to follow in the footsteps of the American settlers of the West and take and harvest a good piece of property before someone else grabs it. Aaron Kahlow  |  Integrated Marketing  |  Full story  |  Print version The Best Time of Day to Send Your E-mails Is... Myths and new thoughts for e-mail timing. Simms Jenkins  |  E-mail Marketing  |  Full story  |  Print version The Highs and Lows of Advertising in Online TV Advertising in online television has its merits, but you should keep these two things in mind. Tessa Wegert  |  Media Buying  |  Full story  |  Print version Friday, Jan 28 Customer As CEO: 3 Keys to Mobile Strategy Your CEO is busy person, and so is your customer. Here are three reasons why you must approach them the same way. Melinda Krueger  |  Mobile Marketing  |  Full story  |  Print version Mixing the Bought/Owned/Earned Cocktail Facebook's Sponsored Stories underscores why marketers must tightly integrate three media strategies. Gary Stein  |  What's the Buzz?  |  Full story  |  Print version The Future of Publishing and Advertising As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Bryan Eisenberg  |  ROI Marketing  |  Full story  |  Print version Google's Proactive Stance on Do Not Track By providing consumers with the ability to opt out of tracking, will Google undermine its business? Andrew Goodman  |  Paid Search  |  Full story  |  Print version This week from ClickZ.asia The 7 Virtues of SEO That Made a Difference in 2010 Start 2011 with these SEO considerations to ensure maximum return of your investment. Andy Radovic  |  January 24, 2011  |  Analytics  |  Full story Why China's Ad Networks Are Different From the West CPM-based ads do not work in China, and here's why. Eddie Choi  |  January 25, 2011  |  China  |  Full story The Relationship Between Awareness and Banner Impressions Tourism Fiji's case study showed banner ad effectiveness on brand awareness. Matt Harty  |  January 25, 2011  |  Analytics  |  Full story Social Media Marketing: Are You a Leader or Follower? The rise of social will influence how you develop marketing campaigns, but are you capitalising on it or waiting for others to set the rules for you. Ian McKee  |  January 26, 2011  |  Social Media  |  Full story Case for Digital Specialists Five success factors for a true digital specialist. Pushkar Sane  |  January 27, 2011  |  Social Media  |  Full story How to Create a Successful Cross-Media Mobile Campaign As brands start launching mobile campaigns, marketers need to consider it as a strategy in overall planning. Joshua Maa  |  January 28, 2011  |  Integrated Marketing  |  Full story Webcasts Upcoming Events White Papers Social Media Meets Search Marketing Tuesday, February 1, 2011 10:00am EST / 3:00pm GMT "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT ClickZ Email Marketing Workshop January 31, 2011 SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011

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