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Experts Weekly
Monday, Jan 24 Got Mobile? 8 Mobile Marketing Strategies You Need NOW! Consider your business objectives, target audience, and related metrics before you set the course for your mobile marketing. Heidi Cohen | Actionable Analysis | Full story | Print version E-mail Marketing Is the Gateway to eCRM As your organization moves toward a CRM-driven approach, utilize the value of your e-mail marketing talent and data to get you started. Stephanie Miller | Marketing Automation | Full story | Print version Handling Spam Complaints: Unsubscribe Rules Analyze your spam complaints, even if your deliverability is fine. Part two in a four-part series. Jeanne Jennings | E-mail Marketing | Full story | Print version Social Media Measurement 101 Define measurable goals, identify your performance metrics, set up your measurement tools, and decide when and how often to measure. Ron Jones | Search Marketing 101 | Full story | Print version Interactive Advertising Makes the World Go 'Round Six pros and cons of interactive advertising and how it can affect the industry. Pace Lattin | Trends | Full story | Print version RSS | App Advertisement Tuesday, Jan 25 Breaking Down the Barriers to Right-Time Messaging Communications should not be promotional or transactional; communications should simply be "right-time" and based on subscriber behavior. Ryan Deutsch | Advanced E-mail Marketing | Full story | Print version How Brands Can Tap Facebook and Twitter on Xbox and PS3 Imagine if your social network could generate in-game content. Wes Keltner | Media Planning | Full story | Print version Latinos in #Twitterlandia Many Latinos are gathering on Twitter via hashtags. How do marketers connect with them? Giovanni Rodriguez | Marketing to Latinos | Full story | Print version Get Social Done by Getting Social With Your Development Team Five tips for creating an effective relationship between marketing and software development teams. Sam Decker | Social Commerce | Full story | Print version Blekko - How You Can Use It for Marketing Your Site [Video] An overview of the new search engine, Blekko, and whether or not it can give Google a run for its money. Sage Lewis | SEM | Full story | Print version
Wednesday, Jan 26 Socializing Behaviors: 4 Opportunities to Enhance Traditional Targeting Advanced behavioral targeting is becoming a reality, driven in part by four trends and technologies that are now a growing part of everyday life. Andrea Fishman | Behavioral Marketing | Full story | Print version Not Your Father's PPC Pay per click is not just for Google or for search anymore. Robin Neifield | Strategies | Full story | Print version 3 Tactics to Add Dynamic Content to Your E-mail Program Integrate dynamic content successfully into your e-mail program and avoid the dangers of using dynamic content without proper planning. Mike Hotz | B2B E-mail Marketing | Full story | Print version
Thursday, Jan 27 6 Steps to a Healthy Facebook Community Best practices for finding and connecting with brand advocates. Michael Della Penna | Community Management | Full story | Print version It May Feel Like 1999, But It's More Like 1889 It's time to follow in the footsteps of the American settlers of the West and take and harvest a good piece of property before someone else grabs it. Aaron Kahlow | Integrated Marketing | Full story | Print version The Best Time of Day to Send Your E-mails Is... Myths and new thoughts for e-mail timing. Simms Jenkins | E-mail Marketing | Full story | Print version The Highs and Lows of Advertising in Online TV Advertising in online television has its merits, but you should keep these two things in mind. Tessa Wegert | Media Buying | Full story | Print version
Friday, Jan 28 Customer As CEO: 3 Keys to Mobile Strategy Your CEO is busy person, and so is your customer. Here are three reasons why you must approach them the same way. Melinda Krueger | Mobile Marketing | Full story | Print version Mixing the Bought/Owned/Earned Cocktail Facebook's Sponsored Stories underscores why marketers must tightly integrate three media strategies. Gary Stein | What's the Buzz? | Full story | Print version The Future of Publishing and Advertising As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Bryan Eisenberg | ROI Marketing | Full story | Print version Google's Proactive Stance on Do Not Track By providing consumers with the ability to opt out of tracking, will Google undermine its business? Andrew Goodman | Paid Search | Full story | Print version Webcasts Upcoming Events White Papers
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