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Finding Potential Link Partners

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SearchEngineWatch.com
SearchDay January 25, 2011
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Today's Top Stories
SEW Expert - Jennifer Van Iderstyne Finding Potential Link Partners
Here are few ideas on finding sources to ask, beg, or barter for links.
Jennifer Van Iderstyne  |  Full story  |  Print version

SEW Expert - Melissa Mackey Google AdWords Display URL Changes: Boon or Bust?
News of this puzzling modification to AdWords has been greeted with a negative reaction from the search marketing community. It's hard to believe the display URL change can possibly benefit Google or advertisers.
Melissa Mackey  |  Full story  |  Print version

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More from SEW's Team of Experts
SEW Expert - Josh McCoy Designing an SEO Friendly URL Structure
The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too!
Josh McCoy  |  Full story  |  Print version

SEW Expert - Bas van den Beld Search in the European Union: A Different Perspective
An overview of the role of currencies, taxes, legal issues, and cultural elements when optimizing for search in Europe.
Bas van den Beld  |  Full story  |  Print version

Most Blocked, Trusted Websites of 2010: Facebook, YouTube, Google
When it comes to Google sites and Facebook, consumers, schools, and businesses seem to have a love/hate relationship with the web giants. Time spent on these sites, the content they offer, and privacy can be just as much a concern as the benefits of providing access to exceptional, worthwhile content. ...
Danny Goodwin  |  Full story  |  Jan 25, 2011

Pope Praises Social Networking, Gives Guide To Christian Use
In an age when you can go to church online, and no doubt teenagers tweet during Mass, Pope Benedictus XVI used this year's World Communication Day address to extol the potential of social media and give guidance to Roman Catholics on how to use it in a Christian manner. The pope ...
Frank Watson  |  Full story  |  Jan 25, 2011

TripAdvisor Having Hard Time Getting Reviews Off Google Places
The CEO of TripAdvisor Stephen Kaufer said the company's request to have their reviews taken down from Google Places sites has been denied by Google. "Kaufer said talks between his company and Google broke down after the Internet search giant said it would continue to include TripAdvisor's user-generated reviews of businesses ...
Frank Watson  |  Full story  |  Jan 25, 2011

Submitting To Article Aggregators Now Wasted Link Building?
Okay when Matt Cutts speaks the search industry listens. So is his recent comment on the Google Webmaster Help Videos a good indication that submitting to article aggregators is no longer a way to build some link juice to your website? His video ...
Frank Watson  |  Full story  |  Jan 25, 2011

Does Google's Opt Out Widget Have Teeth?
Google announced last year they were offering an opt out option in their Chrome browser. Now they have given it a name "Keep Mt Opt-Outs" and are trying to get more momentum for their effort to appease the FTC. As Google states: "Recently, the Federal Trade Commission and others have expressed ...
Frank Watson  |  Full story  |  Jan 25, 2011

Breaking News: Oprah Has Half Sister, Mom Tops Searches
If Oprah was to launch a search engine instead of her own cable network, she could be a serious threat to Google. The world loves Oprah - or at least enough of it to make her mother's name Vernita Lee the second top search of the day following the announcement ...
Frank Watson  |  Full story  |  Jan 25, 2011

Facebook Most Searched For Term, Most Visited Site in 2010
For the second straight year, Facebook was the most searched for term on the internet. And with the interest it is gaining through the awards being given The Social Network this movie awards season, the company may hold the title again this year. Hitwise released the search numbers and interestingly Facebbok ...
Frank Watson  |  Full story  |  Jan 25, 2011

Google Gives Eric Schmidt 'Unprecedented' $100 Million Equity Award
Outgoing Chief Executive Officer Eric Schmidt will receive a $100 million equity award from Google, the company has confirmed. The award "includes stock and stock options, and vests over four years," and is the largest for a sitting CEO, the Wall Street Journal reported. ...
Danny Goodwin  |  Full story  |  Jan 25, 2011

'Google Offers' Launched As LivingSocial Passes Groupon
Last week was a hectic one for the popular coupon sites. Google announced their clone of Groupon - Google Offers - and LivingSocial passed Groupon as the most visited site in the niche. The increase in traffic to LivingSocial could be tied to ...
Frank Watson  |  Full story  |  Jan 25, 2011

AdWords Display URLs Now Showing in Lower Case
Two weeks ago Google announced that the domain portion of all AdWords ads would soon show in lower case. It appears this change rolled out Friday, based on a post at WebmasterWorld. Basically, it means that Google will automatically change the display ...
Danny Goodwin  |  Full story  |  Jan 24, 2011

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Recent Forum Posts
Google?s Criteria for Page Rank
Can you tell me on which basis Google provides Page Rank? And, how can I increase page rank for the web site?
Join the discussion  |  Jan 25, 2011

Search engine saturation?
Good day ! Hello guys I just came across the word Search Engine Saturation, can anybody tell me about it in detail. thanks SEORockStar
Join the discussion  |  Jan 24, 2011

Secrets of SEO?
Hello mates, For every business there will be some kind of secret to make it success, even though I am in the SEO field for the past 2 years I am not sure what to mention as Secret of SEO , there are many experts over here so I request you ...
Join the discussion  |  Jan 23, 2011

Keywords?
Hello guys, My keywords were ranking quite well position in Google SERP, from the last 1 month my keywords are missing Google SERP, but my pages are chached by google regularly. Can you tell me what's the problem?
Join the discussion  |  Jan 22, 2011

Search News Around The Web
Google To Acquire fflick For $10 Million - TechCrunch
Why Gary Reback Sees Google as the New Antitrust Antichrist - Google Watch
Google's Schmidt eyeing TV - New York Post
Don't Google the Word "Female" - Google FAIL! - SEOAware
Bing Feature Update: New Images Landing Page - Bing Search Blog
Yahoo seen boosting profit as sales dip - MarketWatch
Blekko Finally Gets Cool As Ashton Kutcher Invests $200k - TechCrunch
Search Engine Optimization
How to make your infographics accessible and SEO friendly at the same time - Malcolm Coles
So What Makes a Real SEO 'Expert'? - SEOptimise
Analytics & ROI
Google Images Maps and News : The Gray Area in Analytics - Vertical Measures
Statistical Validity Is Leading You Astray - PPC Hero
Improving a website *without* Web Analytics - a case study - Measuring Success
127 new dimensions and metrics through the Google Analytics API - Google Code
Social Media Marketing
Facebook Debuts User Generated Ad Option - ClickZ
Facebook To Make 'Facebook Credits' Mandatory For Game Developers (Confirmed) - TechCrunch
Facebook's North American Ad Rates Rose in December 2010, Traffic Stayed Flat - Inside Facebook
Orkut is turning 7 today - Orkut Blog
Link Building
Google's Strongest Backlinks - Majestic SEO Blog
Local & Mobile Search
Local Consumer Review Survey, Part 2 - BrightLocal.com
I Want My Places Reviews Back - It's Getting Personal - Understanding Google Maps & Local Search
Share your photos about Places - Google LatLong
Weather on your mobile phone, now with added fun - Google Mobile Blog
Cloud printing on the go - Google Mobile Blog
So we grew 3400% last year… - Foursquare Blog
SMB Search Marketing
Small Business Blogging Content Strategies - SEO by the Sea
Google Apps for Business now available for Verizon customers - Google Enterprise Blog
Video Marketing
Video Search Engine Qwiki Is Now Available To The Public - TechCrunch
YouTube Trends Catches Moscow Airport Bombing Aftermath [Warning: Graphic Content] - Fast Company
SES Conference & Expo
SES pre-show speaker interviews: Lee Odden - State of Search
Conference Quick Hits: Discounts and Deadlines - Bruce Clay
Webcasts Upcoming Events White Papers
ClickZ Email Marketing Workshop ClickZ Email Marketing Workshop
January 31, 2011
SES Accelerator: Search & Social SES Accelerator: Search & Social
February 10, 2011
SES London SES London
22-25 February 2011
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
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