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ClickZ Asia Today: How to Create a Successful Cross-Media Mobile Campaign

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January 28, 2011
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How to Create a Successful Cross-Media Mobile Campaign
Joshua Maa  |  Integrated Marketing  |  Full story
Mobile can play various roles in a marketing campaign – from precise targeting to enhancing ROI. So when consumers go online through their mobile phones, brands will have the opportunity to reach their most desired audience by setting different targeting criteria, and provide them with mobile-friendly content and ...

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