Designing an SEO Friendly URL Structure

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SearchDay January 24, 2011 Today's Top Stories Designing an SEO Friendly URL Structure The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too! Josh McCoy  |  Full story  |  Print version Search in the European Union: A Different Perspective An overview of the role of currencies, taxes, legal issues, and cultural elements when optimizing for search in Europe. Bas van den Beld  |  Full story  |  Print version RSS Advertisement Adding Efficiency to Your Search Engine Marketing Campaigns: Tips and tactics on reporting, using Excel, and selecting an automated tool This guide discusses: - Seven best practices to improve reporting - Six tips and tricks for Excel - How and when to select an automated PPC tool Download Now More from SEW's Team of Experts Turning to Social Media & Search Engines for Smart Health Answers How health marketers can ensure consumers find answers to their most important health questions in a timely manner. No one wants to wait for hours to figure out if they need to see a doctor. Dean Stephens  |  Full story  |  Print version Linden Lab Forces 2.0 Upgrade By Crippling Search on Second Life The clock starts ticking for third party viewers. Avril Korman  |  Full story  |  Print version Search Week in Review for Jan. 22, 2011 Here's a recap of this week's columns and news stories for the week of Jan. 16 to 22, as reported by Search Engine Watch, as well as search news and tips from around the web. Search Engine Optimization Mobile SEO Toolkit by Gary-Adam Shannon Using ... Danny Goodwin  |  Full story  |  Jan 23, 2011 Schmidt Canned: How Will Page Rank as Google's CEO? The speculation has already begun. Was CEO Eric Schmidt really forced out and why? Was there friction among the Google triumvirate? Will the introverted Larry Page be a good face of Google as he resumes his role as CEO? Lots of questions ... Danny Goodwin  |  Full story  |  Jan 22, 2011 Special Events, Express Clinics, Theatre Presentations, and Training Workshops at SES London 2011 In addition to the opening keynote and three-days of conference sessions, SES London 2011 features a superabundance of special events, express clinics, theatre presentations, as well as SES, IDM, and OMI training workshops. If you tally everything up, there are nearly 100 sessions presented by the industries top insiders ... Greg Jarboe  |  Full story  |  Jan 21, 2011 5 Reasons the Google Search Bias Study is, um, Biased Increasingly, the quality of Google's search results and business practices are being called into question. A new study co-authored by Benjamin Edelman and Benjamin Lockwood attempted to measure bias in the organic search results of Google and to a lesser extent Yahoo, Bing, AOL, and Ask. ... Danny Goodwin  |  Full story  |  Jan 21, 2011 Oh Yeah, Google Also Reported Q4 Revenue of $8.44 Billion Obviously, the big story is Larry Page replacing Eric Schmidt as CEO. That news is so big it even dwarfs Google's huge Q4 of 2010, in which the company reported $8.44 billion in revenue -- a 26 percent increase over 2009 and 17 percent increase over the $7.2 billion earned ... Danny Goodwin  |  Full story  |  Jan 21, 2011 Harvard Remix John F. Kennedy's Inaugural Address on Youtube Google has already commemorated the 50th anniversary of John F. Kennedy's Inaugural Address with a cool doodle. Now, other organizations are using online video sharing as a vehicle for remembering the day - and there are some great video optimisation tactics to be learned from their strategy. YouTube's Citizen Tube blog ... Jonathan Allen  |  Full story  |  Jan 21, 2011 Advertisement Internet Marketing Master's Degree - Online Full Sail University's Internet Marketing Master's Degree Program provides you with the tools to be the rock star of your field. Our 12-month program teaches you the strategic marketing methods to hit your target demographic and expand your share of the online marketplace. Specialized curriculum covers advanced search engine optimization, Internet marketing campaign development, and strategic Internet public relations. Learn more about our Internet Marketing Master's Program Recent Forum Posts Secrets of SEO? Hello mates, For every business there will be some kind of secret to make it success, even though I am in the SEO field for the past 2 years I am not sure what to mention as Secret of SEO , there are many experts over here so I request you ... Join the discussion  |  Jan 23, 2011 Keywords? Hello guys, My keywords were ranking quite well position in Google SERP, from the last 1 month my keywords are missing Google SERP, but my pages are chached by google regularly. Can you tell me what's the problem? Join the discussion  |  Jan 22, 2011 PR? Hello guys, I always had this question in my mind, I would like to know whether PageRank is really important for a website? Join the discussion  |  Jan 21, 2011 Adwords Rules Change Not sure what the genesis of this change is. However, there has a been a lot of activity regarding who is responsible for false and deceptive advertising. The business for misleading the marketer? the marketer for misleading the public? or Google for allowing all of them to run Adwords ads ... Join the discussion  |  Jan 21, 2011 Search News Around The Web Google Said to Grant $100 Million in Equity to Schmidt - Bloomberg Google Sneakily Ignored Noarchive With Instant Previews - SEMClubHouse Google Says Removing 'Reader' Link In Gmail Was A Mistake, Aims To Bring Back Monday - TechCrunch ESPN and Bing Team Up to Highlight Decisive Moments in the Lives and Careers of World Champion Quarterbacks - Bing Search Blog Why Yahoo! Mail Engineers Love Idle Browsers - Yahoo Mail Blog Search Engine Optimization Where to Use Keywords in Corporate Blog Posts - TopRank Online Marketing Blog In-House SEO: Integrating SEO into the Project Process - SEOmoz How to make money as an SEO copywriter - SEO Copywriting Search Advertising Interest Based Ads Performance Reports Comes To Google AdSense - Search Engine Roundtable New features to help you manage your Google AdWords Certification Program account - AdWords Agency Blog Analytics & ROI Learn how to set up Ecommerce reporting in Analytics in a live online course - Inside AdWords Excellent Analytics Tips #19: Identify Website Goal Values & Win! - Avinash Kaushik Social Media Marketing Twitter's Ad Revenue May Triple to $150 Million, EMarketer Says - Bloomberg BusinessWeek Retail Prospecting Case Study: Twitter Search Fueled by 1:1 Marketing - Search Engine People Social Media Measurement 101 - ClickZ Local & Mobile Search Google Places Tightens Up Verification Process for New Businesses - Understanding Google Maps & Local Search Got Mobile? 8 Mobile Marketing Strategies You Need NOW! - ClickZ International Search Mobile phone to blast into orbit - BBC News Facebook Agrees to Change Friend Finder in Response to German Privacy Complaint - Inside Facebook The 7 Virtues of SEO That Made a Difference in 2010 - ClickZ.asia Webcasts Upcoming Events White Papers Social Media Meets Search Marketing Tuesday, February 1, 2011 10:00am EST / 3:00pm GMT "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT ClickZ Email Marketing Workshop January 31, 2011 SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. 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