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Designing an SEO Friendly URL Structure

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SearchEngineWatch.com
SearchDay January 24, 2011
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Today's Top Stories
SEW Expert - Josh McCoy Designing an SEO Friendly URL Structure
The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too!
Josh McCoy  |  Full story  |  Print version

SEW Expert - Bas van den Beld Search in the European Union: A Different Perspective
An overview of the role of currencies, taxes, legal issues, and cultural elements when optimizing for search in Europe.
Bas van den Beld  |  Full story  |  Print version

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More from SEW's Team of Experts
SEW Expert - Dean Stephens Turning to Social Media & Search Engines for Smart Health Answers
How health marketers can ensure consumers find answers to their most important health questions in a timely manner. No one wants to wait for hours to figure out if they need to see a doctor.
Dean Stephens  |  Full story  |  Print version

SEW Expert - Avril Korman Linden Lab Forces 2.0 Upgrade By Crippling Search on Second Life
The clock starts ticking for third party viewers.
Avril Korman  |  Full story  |  Print version

Search Week in Review for Jan. 22, 2011
Here's a recap of this week's columns and news stories for the week of Jan. 16 to 22, as reported by Search Engine Watch, as well as search news and tips from around the web. Search Engine Optimization Mobile SEO Toolkit by Gary-Adam Shannon Using ...
Danny Goodwin  |  Full story  |  Jan 23, 2011

Schmidt Canned: How Will Page Rank as Google's CEO?
The speculation has already begun. Was CEO Eric Schmidt really forced out and why? Was there friction among the Google triumvirate? Will the introverted Larry Page be a good face of Google as he resumes his role as CEO? Lots of questions ...
Danny Goodwin  |  Full story  |  Jan 22, 2011

Special Events, Express Clinics, Theatre Presentations, and Training Workshops at SES London 2011
In addition to the opening keynote and three-days of conference sessions, SES London 2011 features a superabundance of special events, express clinics, theatre presentations, as well as SES, IDM, and OMI training workshops. If you tally everything up, there are nearly 100 sessions presented by the industries top insiders ...
Greg Jarboe  |  Full story  |  Jan 21, 2011

5 Reasons the Google Search Bias Study is, um, Biased
Increasingly, the quality of Google's search results and business practices are being called into question. A new study co-authored by Benjamin Edelman and Benjamin Lockwood attempted to measure bias in the organic search results of Google and to a lesser extent Yahoo, Bing, AOL, and Ask. ...
Danny Goodwin  |  Full story  |  Jan 21, 2011

Oh Yeah, Google Also Reported Q4 Revenue of $8.44 Billion
Obviously, the big story is Larry Page replacing Eric Schmidt as CEO. That news is so big it even dwarfs Google's huge Q4 of 2010, in which the company reported $8.44 billion in revenue -- a 26 percent increase over 2009 and 17 percent increase over the $7.2 billion earned ...
Danny Goodwin  |  Full story  |  Jan 21, 2011

Harvard Remix John F. Kennedy's Inaugural Address on Youtube
Google has already commemorated the 50th anniversary of John F. Kennedy's Inaugural Address with a cool doodle. Now, other organizations are using online video sharing as a vehicle for remembering the day - and there are some great video optimisation tactics to be learned from their strategy. YouTube's Citizen Tube blog ...
Jonathan Allen  |  Full story  |  Jan 21, 2011

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Recent Forum Posts
Secrets of SEO?
Hello mates, For every business there will be some kind of secret to make it success, even though I am in the SEO field for the past 2 years I am not sure what to mention as Secret of SEO , there are many experts over here so I request you ...
Join the discussion  |  Jan 23, 2011

Keywords?
Hello guys, My keywords were ranking quite well position in Google SERP, from the last 1 month my keywords are missing Google SERP, but my pages are chached by google regularly. Can you tell me what's the problem?
Join the discussion  |  Jan 22, 2011

PR?
Hello guys, I always had this question in my mind, I would like to know whether PageRank is really important for a website?
Join the discussion  |  Jan 21, 2011

Adwords Rules Change
Not sure what the genesis of this change is. However, there has a been a lot of activity regarding who is responsible for false and deceptive advertising. The business for misleading the marketer? the marketer for misleading the public? or Google for allowing all of them to run Adwords ads ...
Join the discussion  |  Jan 21, 2011

Search News Around The Web
Google Said to Grant $100 Million in Equity to Schmidt - Bloomberg
Google Sneakily Ignored Noarchive With Instant Previews - SEMClubHouse
Google Says Removing 'Reader' Link In Gmail Was A Mistake, Aims To Bring Back Monday - TechCrunch
ESPN and Bing Team Up to Highlight Decisive Moments in the Lives and Careers of World Champion Quarterbacks - Bing Search Blog
Why Yahoo! Mail Engineers Love Idle Browsers - Yahoo Mail Blog
Search Engine Optimization
Where to Use Keywords in Corporate Blog Posts - TopRank Online Marketing Blog
In-House SEO: Integrating SEO into the Project Process - SEOmoz
How to make money as an SEO copywriter - SEO Copywriting
Search Advertising
Interest Based Ads Performance Reports Comes To Google AdSense - Search Engine Roundtable
New features to help you manage your Google AdWords Certification Program account - AdWords Agency Blog
Analytics & ROI
Learn how to set up Ecommerce reporting in Analytics in a live online course - Inside AdWords
Excellent Analytics Tips #19: Identify Website Goal Values & Win! - Avinash Kaushik
Social Media Marketing
Twitter's Ad Revenue May Triple to $150 Million, EMarketer Says - Bloomberg BusinessWeek
Retail Prospecting Case Study: Twitter Search Fueled by 1:1 Marketing - Search Engine People
Social Media Measurement 101 - ClickZ
Local & Mobile Search
Google Places Tightens Up Verification Process for New Businesses - Understanding Google Maps & Local Search
Got Mobile? 8 Mobile Marketing Strategies You Need NOW! - ClickZ
International Search
Mobile phone to blast into orbit - BBC News
Facebook Agrees to Change Friend Finder in Response to German Privacy Complaint - Inside Facebook
The 7 Virtues of SEO That Made a Difference in 2010 - ClickZ.asia
Webcasts Upcoming Events White Papers
ClickZ Email Marketing Workshop ClickZ Email Marketing Workshop
January 31, 2011
SES Accelerator: Search & Social SES Accelerator: Search & Social
February 10, 2011
SES London SES London
22-25 February 2011
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
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