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How to Execute a Flawless Ad Copy Test in AdWords

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SearchEngineWatch.com
SearchDay January 28, 2011
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Today's Top Stories
SEW Expert - Ryan Woolley How to Execute a Flawless Ad Copy Test in AdWords
Ad copy strategies and the steps required to confidently execute the test within Google AdWords.
Ryan Woolley  |  Full story  |  Print version

SEW Expert - Jeff Beard Checking-in on Your Local Listings Across Growing LBS Apps
Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage of the viral nature of new social-local-mobile apps.
Jeff Beard  |  Full story  |  Print version

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More from SEW's Team of Experts
SEW Expert - Peter van der Graaf Local Search: Your Address is the New Link
A look at some of the changes local search results are bringing to SEO -- especially link building.
Peter van der Graaf  |  Full story  |  Print version

SEW Expert - Adaline Lau Baidu: Beefing Presence Beyond China
Baidu clearly dominates the China search market but does it have ambitions to grow outside the country? Recent developments suggest it is strengthening its presence beyond China.
Adaline Lau  |  Full story  |  Print version

President Obama and Vice President Biden Using YouTube and Yahoo Answers
There's an old adage that recommends that you "fish where the fish are." Well, President Barack Obama was answering questions on YouTube yesterday while Vice President Joe Biden was tacking questions on Yahoo Answers. Do you think they know something that marketers should know about where the fish ...
Greg Jarboe  |  Full story  |  Jan 28, 2011

New in Gmail: Display Ads
Next time you're using Chrome and get one of your new Gmail message notifications, you might notice another new addition when you visit your inbox: a display ad. Google began testing the addition of display ads in Gmail Jan. 21. Here's what it ...
Danny Goodwin  |  Full story  |  Jan 28, 2011

Egypt Shuts Down Internet, SMS
Two days after blocking Twitter, and a day after reports that Facebook and Google were blocked off and on, major news outlets including the AP and Reuters have reported "severe outages" in Cairo while others reports suggest the government has shut down the entire Internet. ...
Danny Goodwin  |  Full story  |  Jan 28, 2011

Schmidt on 'False' Media Speculation, Google vs. Facebook Obsession
Speculation that Eric Schmidt was forced out as chief executive officer in favor of Larry Page due to internal conflicts surrounding China are "completely false," Fortune reported. Schmidt also brushed off Facebook as a competitor and once again called Microsoft Google's true competition at the World Economic Forum in Davos, ...
Danny Goodwin  |  Full story  |  Jan 28, 2011

U.K. Debates Google Monopoly, Search Neutrality
Introducing first, in the "we need search neutrality because Google is destroying Britain" corner: Graham Jones, Labour MP for Hyndburn. And in the "people are free to choose whatever search engine they want" corner: Ed Vaizey, Department for Culture Media and Sport Minister. ...
Danny Goodwin  |  Full story  |  Jan 28, 2011

Which Search Engine Would Be a Jeopardy Champion?
After taking a random sampling of 200,000 "Jeopardy" clues and performing searches on Google, Bing, Ask, Blekko, Wikipedia search, and Yandex, this search engine "found" the most correct answers. If you responded, "What is Google?" you would be correct. With all the ...
Danny Goodwin  |  Full story  |  Jan 28, 2011

Google Blacklists Some Piracy Terms in Instant, Autocomplete
Search terms like BitTorrent (and several other combinations of the word "torrent"), RapidShare, and Megaupload are among the new banned words in Google's Instant results and Autocomplete, as Google begins its crackdown on terms closely associated with piracy. However, this filter doesn't translate to Google's regular search results pages. ...
Danny Goodwin  |  Full story  |  Jan 27, 2011

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Recent Forum Posts
Using same shopping cart (buying) pages on multiple sites - SEO damage?
Would search engines look on websites less favourable if they had lots of unique content (no duplication of content), were structured differently, and hosted on different C Class servers, but all fed through to the same shopping cart pages when somebody bought item(s)? How significant, if any, of a negative ...
Join the discussion  |  Jan 27, 2011

There is no PR for my Inner pages?
Hello guys, My websites homepage has a PR of 4 but where as my websites inner pages PR is none. My website is 5 years old but still there is no PR for my websites inner pages. Please let me know the reason why this is happening to my website. Thanks in advance ...
Join the discussion  |  Jan 27, 2011

Url masking will Effect SEO?
Hii...I am confused with URL Masking .. suppose i have domain like www.abc.com and i want to open like www.abc.com.au is this thing affect my SEO Keyword Ranking .... i dont want to create another website for aussie domain... one more thing i want domain forwarding without masking like someone type ...
Join the discussion  |  Jan 27, 2011

Google?s Criteria for Page Rank
Can you tell me on which basis Google provides Page Rank? And, how can I increase page rank for the web site?
Join the discussion  |  Jan 25, 2011

Search News Around The Web
December 2010 Search Market Report - Compete
Demand Media Says It's Getting Along Just Fine With Google, Thank You Very Much - All Things Digital
Google Image Search Indexes SVG Files - Google Operating System
Google: Internet main information source for Hispanics - Fox News Latino
Celebrating Data Privacy Day - Official Google Blog
White spaces momentum continues - Google Public Policy Blog
Bing Trends: Top search trends for this year's Oscars - Bing Search Blog
Search Engine Optimization
SEO Not Working For You? Here's Why. - Outspoken Media
Why Google Favors Keyword Rich Domains - SEO.com
Content Syndication: How to Make it Work for You - Michael Gray
Search Advertising
Using Negative Keyword Lists - PPC Hero
Check out our latest AdWords Home improvements - Inside AdWords
Valentine's Day 2011 for PPC Marketers: 'Tis the Season to Love - adCenter Blog
Social Media Marketing
Ranking in Facebook Search - Take Notice - Vertical Measures
LinkedIn files registration statement for Initial Public Offering - LinkedIn Blog
What Is StumbleUpon? The History and Timeline - BlueGlass
Local & Mobile Search
Google Chrome OS Providing Click To Call Functionality - Understanding Google Maps & Local Search
Sign up for imagery update alert - Google LatLong
Groupon to Expand Local Sales Staff - ClickZ
Facebook denies to launch branded phones with HTC - Reuters
International Search
Global Mobile Perspectives: Brazil - Google Mobile Ads Blog
Webcasts Upcoming Events White Papers
ClickZ Email Marketing Workshop ClickZ Email Marketing Workshop
January 31, 2011
SES Accelerator: Search & Social SES Accelerator: Search & Social
February 10, 2011
SES London SES London
22-25 February 2011
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
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