NYC Names First Chief Digital Officer; Future of Privacy Law

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January 24, 2010 News Today's News Articles Rachel Sterne Named NYC's First Chief Digital Officer Social media entrepreneur is charged with helping NYC strengthen digital media presence and streamline internal digital communications. Kate Kaye  |  Legal & Regulatory  |  Full story  |  Print version Mixed Messages on Future of Privacy Law in 2011 Rep. Cliff Stearns said he will revive his privacy bill draft, but a Washington, D.C. privacy lawyer thinks passage of a privacy bill this year is unlikely. Kate Kaye  |  Legal & Regulatory  |  Full story  |  Print version Ex-Democratic Party Staffer Agencies Team to Integrate TV, Web Video Creative digital media firm Strategic Productions is partnering with newly-launched McKenna Pihlaja, a firm focused on strategic media consulting. Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version RSS  |  App   Advertisement Smart Marketing for smart phones: How NBC Universal measures and optimizes mobile video, games, and apps This webcasts discusses: - Forrester research on mobile usage and marketing - Best practices for creating an engaging mobile experience - NBC Universal's mobile measurement with Adobe SiteCatalyst, powered by Omniture Download Now Today's Experts Columns Got Mobile? 8 Mobile Marketing Strategies You Need NOW! Consider your business objectives, target audience, and related metrics before you set the course for your mobile marketing. Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version E-mail Marketing Is the Gateway to eCRM As your organization moves toward a CRM-driven approach, utilize the value of your e-mail marketing talent and data to get you started. Stephanie Miller  |  Marketing Automation  |  Full story  |  Print version Handling Spam Complaints: Unsubscribe Rules Analyze your spam complaints, even if your deliverability is fine. Part two in a four-part series. Jeanne Jennings  |  E-mail Marketing  |  Full story  |  Print version Social Media Measurement 101 Define measurable goals, identify your performance metrics, set up your measurement tools, and decide when and how often to measure. Ron Jones  |  Search Marketing 101  |  Full story  |  Print version Interactive Advertising Makes the World Go 'Round Six pros and cons of interactive advertising and how it can affect the industry. Pace Lattin  |  Trends  |  Full story  |  Print version Advertisement Is social turning search on its head? Learn from the experts Are you fully leveraging your followers and fans? Do you know what your customers are saying about you? Are you aware of the impact retweets and Likes could have on your page rank? Join Optify and three top experts: Liz Strauss, Rand Fishkin, and Erez Barak for a free, 45-minute webinar on the intersection of social media and search. Tuesday, 2/1, 10:30AM (PST). Sign Up Now! Space is limited. Webcasts Upcoming Events White Papers Social Media Meets Search Marketing Tuesday, February 1, 2011 10:00am EST / 3:00pm GMT "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT ClickZ Email Marketing Workshop January 31, 2011 SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media