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Local Search: Your Address is the New Link

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SearchEngineWatch.com
SearchDay January 27, 2011
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Today's Top Stories
SEW Expert - Peter van der Graaf Local Search: Your Address is the New Link
A look at some of the changes local search results are bringing to SEO -- especially link building.
Peter van der Graaf  |  Full story  |  Print version

SEW Expert - Adaline Lau Baidu: Beefing Presence Beyond China
Baidu clearly dominates the China search market but does it have ambitions to grow outside the country? Recent developments suggest it is strengthening its presence beyond China.
Adaline Lau  |  Full story  |  Print version

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More from SEW's Team of Experts
SEW Expert - Kristine Schachinger Facebook Sponsored Stories: Turning Your Life into Ads
When you click your likes, post to pages, play your games and send your check-ins, apparently you gave brands a "word of mouth" recommendation. Introducing Facebook's newest way to make money off you.
Kristine Schachinger  |  Full story  |  Print version

SEW Expert - John Lynch 4 Reasons Why SEO is Underfunded
Advice for SEOs on how to overcome four of the most common problems: short-term vs. long-term goals, organizational constraints, too much jargon, and misunderstanding the value of SEO vs. PPC traffic.
John Lynch  |  Full story  |  Print version

How Social Media Changed Small Business Marketing
Davanti Digital Media, a full-service digital marketing agency specializing in social media solutions for businesses of all sizes, has just uploaded a new YouTube video entitled, "Social Media For All: How Social Media Changed Small Business Marketing." According to the video description, "Businesses ...
Greg Jarboe  |  Full story  |  Jan 27, 2011

Click Fraud Falls in Q4 2010
The overall click fraud rate for Q4 2010 fell to 19.1 percent, down from 22.3 percent in Q3 2010 but still higher than 15.3 percent in Q4 2009, according to the latest Click Forensics data. Click Forensics also warns of a new malware ...
Danny Goodwin  |  Full story  |  Jan 27, 2011

Egypt: The Revolution Will Not Be Socialized; People: Yes It Will
In the wake of the Tunisian overthrow of their dictatorial regime, tens of thousands of Egyptians have started protesting in a number of cities across the country. One response the government has taken is to block Twitter. "Thousands of Egyptians filled the streets ...
Frank Watson  |  Full story  |  Jan 26, 2011

Yahoo Reports More Layoffs, Q4 Revenue
Prior to releasing their Q4 results, Yahoo announced it is laying off another 1 percent of its workforce -- approximately 135 of its 13,600 employees. Meanwhile, Google announced it will hire an additional 6,000 people in 2011. "With the hiring plans, Google will ...
Frank Watson  |  Full story  |  Jan 26, 2011

Obama Takes State Of The Union Online
President Obama took his message to the internet last night, streaming the State of the Union address over the WhiteHouse.gov site. During the address Obama referenced Google and Facebook and the power of the United States technology industry. "We're putting the finishing touches ...
Frank Watson  |  Full story  |  Jan 26, 2011

Google To Buy Sentiment Analysis Engine, fflick
Google has started a process of acquiring sentiment analysis startup, fflick, for $10 million according to TechCrunch. It seems unlikely that fflick will be kept alive for its own sake, but rather the purchase is about acquiring the talent within this company founded by four former Digg employees. ...
Jonathan Allen  |  Full story  |  Jan 26, 2011

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Recent Forum Posts
Url masking will Effect SEO?
Hii...I am confused with URL Masking .. suppose i have domain like www.abc.com and i want to open like www.abc.com.au is this thing affect my SEO Keyword Ranking .... i dont want to create another website for aussie domain... one more thing i want domain forwarding without masking like someone type ...
Join the discussion  |  Jan 27, 2011

Google’s Criteria for Page Rank
Can you tell me on which basis Google provides Page Rank? And, how can I increase page rank for the web site?
Join the discussion  |  Jan 25, 2011

Search engine saturation?
Good day ! Hello guys I just came across the word Search Engine Saturation, can anybody tell me about it in detail. thanks SEORockStar
Join the discussion  |  Jan 24, 2011

Secrets of SEO?
Hello mates, For every business there will be some kind of secret to make it success, even though I am in the SEO field for the past 2 years I am not sure what to mention as Secret of SEO , there are many experts over here so I request you ...
Join the discussion  |  Jan 23, 2011

Search News Around The Web
Larry Page's Google 3.0 - BusinessWeek
Google Starts Censoring BitTorrent, RapidShare and More - TorrentFreak
Cartoon of former Google CEO Schmidt's 'creepy' lines hits D.C. streets - Los Angeles Times
Grayed Out Google Images Fix - Search Engine Roundtable
PayPal Loses Top Payment Exec to Google, Appoints New Head - All Things Digital
A Periodic Table Guide to Google's APIs [Infographic] - ReadWriteWeb
Twitter Hires Bing's Principal Scientist Away From Microsoft - ReadWriteWeb
Kevin Rose: Yahoo Contacted Digg To See If We Wanted To Take Over Delicious - TechCrunch
Demand Media's Stock Jumps 33 Percent On First Day - paidContent
Band Search Engine Facilitates Music Discovery - Mashable
Search Engine Optimization
10 Metrics to Check You're your Traffic Crashes - Distilled
Why Won't Google Use My META Description? - SEOmoz
Why a Search Engine Might Cluster Concepts to Improve Search Results - SEO by the Sea
Using Webmaster Tools like an SEO - YouTube
Search Advertising
Google vs. Bing: Targeting Features - PPC Hero
Analytics & ROI
Simple Goal & Conversion Tracking with Piwik: the Open Source Google Analytics Alternative - SEOptimise
How to Setup a Basic Conversion Testing Strategy - Bruce Clay
Social Media Marketing
Zuckerberg's Page Hacked, Now Facebook To Offer "Always On" HTTPS - ReadWriteWeb
Yes, Virginia, There Is a Twitter Self-Serve Ad Platform - ClickZ
Twitter Launches New "Connections" Feature - The Next Web
Here Comes Another Web IPO: LinkedIn S-1 Filing Imminent - All Things Digital
Why Social Media is a Must in Pharma Marketing - TopRank Online Marketing Blog
Link Building
How can I improve my linking on a Q&A site? - YouTube
Local & Mobile Search
Tips for creating a free business listing in Google Places: Adding useful descriptions and relevant categories - Google LatLong
Retiring real estate on Google Maps - Google LatLong
International Search
Yandex acquires Loginza, the single sign-in plugin maker - TechCrunch
SES Conference & Expo
SES pre-show speaker interviews: Matthew Wood - State of Search
Webcasts Upcoming Events White Papers
ClickZ Email Marketing Workshop ClickZ Email Marketing Workshop
January 31, 2011
SES Accelerator: Search & Social SES Accelerator: Search & Social
February 10, 2011
SES London SES London
22-25 February 2011
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
24-25 May 2011
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