| The #1 Online Marketing vehicle - Your Website. You can optimise your SEO, stretch your SEM dollars and tackle social media, but in an e-commerce driven world, your website is the biggest obstacle to a great conversion rate. From how-to's on information architecture to the top secrets for a high converting website, our site specialists at SES London will be empowering webmasters, marketers, and IT professionals with strategies to outperform competition. Recommended sessions include: Not sure if SES London is right for you? Meet some of our past attendees | | Featured Speakers |  | Erica Schmidt Global Search Director iProspect |  | Bill Hunt President Back Azimuth Consulting | | |