Old Spice Guy Returns; Twitter Tests Self-Serve Ads; Bulk E-Mail From Amazon

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January 27, 2010 News Today's News Articles Old Spice Man Returns Ahead of Super Bowl Sunday New TV spot will be seeded online by an Old Spice "superfan." Jack Marshall  |  Video  |  Full story  |  Print version Yes, Virginia, There Is a Twitter Self-Serve Ad Platform Despite public denials from Twitter, a self-serve ad platform exists, according to people testing the system. Kate Kaye  |  Social Media  |  Full story  |  Print version Will Amazon's Commodity E-mail Service Harm ESPs? Amazon SES could open up bulk e-mail marketing to cash-strapped companies. Susan Kuchinskas  |  E-mail Marketing  |  Full story  |  Print version Social Ads Help 'Fairly Legal' Challenge 'Jersey Shore' To combat Snooki's star power, USA Network crafted a mix of display ads, celebrity-driven social media, and guerilla tactics. Christopher Heine  |  Social Media  |  Full story  |  Print version Drugstore.com Sets up Shop on Facebook Online retailer follows in the footsteps of P&G, Delta, and Nine West. Christopher Heine  |  Social Commerce  |  Full story  |  Print version RSS  |  App   Advertisement Is social turning search on its head? Learn from the experts Are you fully leveraging your followers and fans? Do you know what your customers are saying about you? Are you aware of the impact retweets and Likes could have on your page rank? Join Optify and three top experts: Liz Strauss, Rand Fishkin, and Erez Barak for a free, 45-minute webinar on the intersection of social media and search. Tuesday, 2/1, 10:30AM (PST). Sign Up Now! Space is limited. Today's Experts Columns 6 Steps to a Healthy Facebook Community Best practices for finding and connecting with brand advocates. Michael Della Penna  |  Community Management  |  Full story  |  Print version It May Feel Like 1999, But It's More Like 1889 It's time to follow in the footsteps of the American settlers of the West and take and harvest a good piece of property before someone else grabs it. Aaron Kahlow  |  Integrated Marketing  |  Full story  |  Print version The Best Time of Day to Send Your E-mails Is... Myths and new thoughts for e-mail timing. Simms Jenkins  |  E-mail Marketing  |  Full story  |  Print version The Highs and Lows of Advertising in Online TV Advertising in online television has its merits, but you should keep these two things in mind. Tessa Wegert  |  Media Buying  |  Full story  |  Print version Webcasts Upcoming Events White Papers Social Media Meets Search Marketing Tuesday, February 1, 2011 10:00am EST / 3:00pm GMT "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT ClickZ Email Marketing Workshop January 31, 2011 SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media