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Steps to a Healthy Facebook Community; FB's User Generated Ads

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ClickZ
January 27, 2011
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Facebook Articles
6 Steps to a Healthy Facebook Community
Best practices for finding and connecting with brand advocates.
Michael Della Penna  |  Community Management  |  Full story  |  Print version

Facebook Debuts User Generated Ad Option
Coca Cola, Levi's, and Anheuser Busch are already running "Sponsored Stories."
Christopher Heine  |  Social Media  |  Full story  |  Print version

Miller High Life Fuses Philanthropy and Facebook
Brewer "sponsors" $1 donations to Iraq and Afghanistan War vets.
Christopher Heine  |  Social Media  |  Full story  |  Print version

Drugstore.com Sets up Shop on Facebook
Online retailer follows in the footsteps of P&G, Delta, and Nine West.
Christopher Heine  |  Social Commerce  |  Full story  |  Print version

How Brands Can Tap Facebook and Twitter on Xbox and PS3
Imagine if your social network could generate in-game content.
Wes Keltner  |  Media Planning  |  Full story  |  Print version

Facebook Tests Fifth Ad Placement
Social site may have bolstered Q4 ad sales by adding a fourth placement last fall.
Christopher Heine  |  Social Media  |  Full story  |  Print version

Tea Partiers Were Most Active Social Site Users in 2010
Pew Research Center measured political use of Twitter, Facebook before the 2010 elections.
Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version

Social Media Measurement 101
Define measurable goals, identify your performance metrics, set up your measurement tools, and decide when and how often to measure.
Ron Jones  |  Search Marketing 101  |  Full story  |  Print version

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