ClickZ Today: Marketing's Meeting of the Waters

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January 31, 20101 Experts Today Today's Experts Columns Marketing's Meeting of the Waters How digital and traditional marketing practices merge. Michael Becker  |  Mobile Marketing  |  Full story  |  Print version Going Up Against the Old Guard Inspiration (and sometimes new insights) can come from some very unexpected places. Sean Carton  |  Trends  |  Full story  |  Print version What Would More Conversions Do For Your Bottom Line? Measuring the financial impact of conversion rate improvement. Tim Ash  |  Conversion & ROI  |  Full story  |  Print version Tips and Tricks for Paid Search Execution An interview with Mike Ott, senior SEM specialist at Klick, to discuss how to best maximize your paid search efforts. Julie Batten  |  Search Marketing 101  |  Full story  |  Print version Don't Let Platform-Based Buying Scare You If you want to get the full picture of who your best customers are, there's no better or faster way than through the use of exchange-traded media. Adam Cahill  |  Networks & Exchanges  |  Full story  |  Print version What to Do When Permission Goes Away Three out-of-the-box ideas that might help you communicate with consumers who are opting out of marketing messages. Jeanniey Mullen  |  E-mail Marketing  |  Full story  |  Print version RSS  |  App   Advertisement LinkedIn improves its pay-per-click ad targeting The self-service text advertising offering, LinkedIn Ads, has emerged from beta with a new set of targeting options that will increase the return on investment of ad campaigns by providing advertisers access to a high-quality and relevant audience of professionals. Read more in this ClickZ article Today's News Articles Digital Ad Firms Expand Staff As Market Resumes Growth Agencies and ad vendors scramble to secure talent in increasingly competitive market. Jack Marshall  |  Trends  |  Full story  |  Print version Likely GOP Candidate's New Video More Like Action Flick Trailer Tim Pawlenty is a likely 2012 GOP presidential candidate. Last year his PAC spent over $100,000 with firms like Facebook, Google, and Mixpo. Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version Media Brands Embrace Gamification Trend Bing, Google, Zynga and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit. David Ward  |  Strategies  |  Full story  |  Print version Yesterday's Experts Columns Customer As CEO: 3 Keys to Mobile Strategy Your CEO is busy person, and so is your customer. Here are three reasons why you must approach them the same way. Melinda Krueger  |  Mobile Marketing  |  Full story  |  Print version Mixing the Bought/Owned/Earned Cocktail Facebook's Sponsored Stories underscores why marketers must tightly integrate three media strategies. Gary Stein  |  What's the Buzz?  |  Full story  |  Print version The Future of Publishing and Advertising As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Bryan Eisenberg  |  ROI Marketing  |  Full story  |  Print version Google's Proactive Stance on Do Not Track By providing consumers with the ability to opt out of tracking, will Google undermine its business? Andrew Goodman  |  Paid Search  |  Full story  |  Print version Webcasts Upcoming Events White Papers Social Media Meets Search Marketing Tuesday, February 1, 2011 10:00am EST / 3:00pm GMT "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT ClickZ Email Marketing Workshop January 31, 2011 SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media