ClickZ Asia Today: Why China's Ad Networks Are Different From the West
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January 25, 2011
Today's Articles
Why China's Ad Networks Are Different From the West Eddie Choi | China | Full story There are discussions recently about China's online ad network business booming, led by the capital market. At least two new large ad networks in the country I know have received strategic investment from either venture capital or private equity firms. Generally speaking, ad networks in China either focus on CPM-based or ...
The Relationship Between Awareness and Banner Impressions Matt Harty | Analytics | Full story For anyone who has worked with online banner ads as a medium for a long time, there are things that we think we know about banners. We see the patterns emerge over and over but we can't actually prove things categorically. I believe a recent campaign at the ad network ...
The 7 Virtues of SEO That Made a Difference in 2010 Andy Radovic | Analytics | Full story 2010 was a year of change and learning. And in the world of digital, particularly SEO, this carried true. We saw some tactics that really stood out in terms of seeing solid success in the SEO channel. In this piece, I've outlined seven key SEO activities that have really made ...
Daily Deals Advance in Asia With Groupon HK, Dell Swarm Adaline Lau | Asia | Full story Hong Kong-- Groupon Hong Kong has partnered with Jiepang, a location-based service similar to Foursquare, and will offer local consumers Groupon deals via their smartphones. The arrangement is scheduled to kick off next month. In China, Jiepang already has an alliance with Tuan800.com, a Chinese group buying aggregator that ...
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