Digital Ad Jobs Plentiful as Market Resumes Growth

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January 31, 2010 News Today's News Articles Digital Ad Firms Expand Staff As Market Resumes Growth Agencies and ad vendors scramble to secure talent in increasingly competitive market. Jack Marshall  |  Trends  |  Full story  |  Print version Likely GOP Candidate's New Video More Like Action Flick Trailer Tim Pawlenty is a likely 2012 GOP presidential candidate. Last year his PAC spent over $100,000 with firms like Facebook, Google, and Mixpo. Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version Shaun White Stars in 'Extreme' Webisodes for BFGoodrich Olympic champ injects youth and enthusiasm into tire company's advertising Douglas Quenqua  |  Video  |  Full story  |  Print version Media Brands Embrace Gamification Trend Bing, Google, Zynga and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit. David Ward  |  Strategies  |  Full story  |  Print version Visa and NFL Take to Twitter For Super Bowl Branding Microsite aggregates tweets by and about the Steelers and Packers. Christopher Heine  |  Social Media  |  Full story  |  Print version RSS  |  App   Today's Experts Columns Marketing's Meeting of the Waters How digital and traditional marketing practices merge. Michael Becker  |  Mobile Marketing  |  Full story  |  Print version Going Up Against the Old Guard Inspiration (and sometimes new insights) can come from some very unexpected places. Sean Carton  |  Trends  |  Full story  |  Print version What Would More Conversions Do For Your Bottom Line? Measuring the financial impact of conversion rate improvement. Tim Ash  |  Conversion & ROI  |  Full story  |  Print version Tips and Tricks for Paid Search Execution An interview with Mike Ott, senior SEM specialist at Klick, to discuss how to best maximize your paid search efforts. Julie Batten  |  Search Marketing 101  |  Full story  |  Print version Don't Let Platform-Based Buying Scare You If you want to get the full picture of who your best customers are, there's no better or faster way than through the use of exchange-traded media. Adam Cahill  |  Networks & Exchanges  |  Full story  |  Print version What to Do When Permission Goes Away Three out-of-the-box ideas that might help you communicate with consumers who are opting out of marketing messages. Jeanniey Mullen  |  E-mail Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers Social Media Meets Search Marketing Tuesday, February 1, 2011 10:00am EST / 3:00pm GMT "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT ClickZ Email Marketing Workshop January 31, 2011 SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media

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10 Things Enterprise SEO Management Tools Must Do

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SearchDay January 31, 2011 Today's Top Stories 10 Things Enterprise SEO Management Tools Must Do Looking for an SEO tool to drive results for your biggest clients? This superior enterprise-level SEO management tool has 10 features you need. Ray "Catfish" Comstock  |  Full story  |  Print version Top 6 Skills of a Great Web Analyst Having trouble finding skilled analysts? Take a chance on an individual who may not be perfect for the role but can be mentored and who shows some of these key attributes. Garry Przyklenk  |  Full story  |  Print version RSS Advertisement Adding Efficiency to Your Search Engine Marketing Campaigns: Tips and tactics on reporting, using Excel, and selecting an automated tool This guide discusses: - Seven best practices to improve reporting - Six tips and tricks for Excel - How and when to select an automated PPC tool Download Now More from SEW's Team of Experts Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly. Mark Jackson  |  Full story  |  Print version Beast Wars: The Bunny People vs. The Horse People A Second Life dispute over breedable virtual creatures might sound silly, but it has some very high stakes and involves some very serious money. Avril Korman  |  Full story  |  Print version Google's Social Acquisitions - SayNow is the Latest Conquest Last week, Google announced two more acquisitions of companies into their collective. SayNow, a voice/telephone service was announced first. The very net day, YouTube, one of Google's many properties, announced the acquisition of fflick, a 6-month-old startup that used sentiment analysis to recommend movies to people. Both of these companies ... Thom Craverhttp://thom.cravers.us  |  Full story  |  Jan 31, 2011 Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer? The keynote speaker at SES New York 2011 is Duncan Watts, a principal research scientist at Yahoo! Research, where he directs the Human Social Dynamics group. He's also the author of the forthcoming book, Everything Is Obvious: *Once You Know the Answer. ... Greg Jarboe  |  Full story  |  Jan 31, 2011 Quora Review: Too Confusing To Survive? The question-and-answer space seems to be gathering some momentum despite Google's recent address about "content farms" and the latest popular Q&A site within the search industry is Quora. With $86 million in venture capital raised in March last year and a surge of ... Frank Watson  |  Full story  |  Jan 31, 2011 Android + Classic PlayStation Games? Sweet! Sony has announced plans to bring classic PlayStation 1 games to Android phones and tablets before the end of 2011. Users will be able to download the classic games via a new PlayStation Store, which is part of Sony's PlayStation Suite mobile gaming platform. ... Danny Goodwin  |  Full story  |  Jan 30, 2011 Search Week in Review for Jan. 29, 2011 Here's a recap of this week's columns and news stories for the week of Jan. 23 to 29, as reported by Search Engine Watch, as well as search news and tips from around the web. Search Engine Optimization Designing an SEO Friendly URL Structure ... Danny Goodwin  |  Full story  |  Jan 30, 2011 D.C. Gets a Street View of New Anti-Google Video Consumer Watchdog is at it again. In the new video "Mr. Schmidt Goes to Washington," the group demands Eric Schmidt be called before Congress for hearings about the data Google collected with its Street View mapping service cars. The group has gone as ... Danny Goodwin  |  Full story  |  Jan 29, 2011 Facebook 'Sponsored Stories' Invasion of Privacy? Facebook has come under some criticism over the past two years for using user information in advertising - ads containing users' pictures, selling of information, and now their newly launched "Sponsored Stories:. "Your clicks of Facebook's "Like" button and check-ins at restaurants, stores and other establishments are already valuable marketing material. ... Frank Watson  |  Full story  |  Jan 29, 2011 Google's War on Spam Begins: New Algorithm Live Google's Matt Cutts today announced the launch of a new algorithm that is intended to better detect and reduce spam in Google's search results and lower the rankings of scraper sites and sites with little original content. Google's main target is content farms and sites that copy content from other ... Danny Goodwin  |  Full story  |  Jan 29, 2011 Recent Forum Posts SEO Service Now will take new Turn Algorithm change launched http://www.mattcutts.com/blog/algorithm-change-launched/ Matt Cutts New Post Join the discussion  |  Jan 31, 2011 Does the host count? Hello mates, Just curious to know whether the host counts in Google rankings? I want to buy a host from UK but I need to score high in Google.com Will the host make me score higher in Google.co.uk and lower in Google.com ? Join the discussion  |  Jan 30, 2011 recent PR update? Is there anything to this (http://twitter.com/mattcutts/status/28662836792135680) as of yet? From what I can tell, no update has occurred. - But I would expect it at any time now, given the messenger. Join the discussion  |  Jan 29, 2011 Using same shopping cart (buying) pages on multiple sites - SEO damage? Would search engines look on websites less favourable if they had lots of unique content (no duplication of content), were structured differently, and hosted on different C Class servers, but all fed through to the same shopping cart pages when somebody bought item(s)? How significant, if any, of a negative ... Join the discussion  |  Jan 27, 2011 Search News Around The Web Google CEO Eric Schmidt searches for book deal - Crain's New York Business Google 'Instant Previews' come to iOS Safari - 9 to 5 Mac Want Your Images To Show In Google News? Place Them Near Your Stories. - Search Engine Roundtable Tech for good - catching up on Google.org - Official Google Blog Yahoo Delivering 1 Million Video Views for Washington Post's "The Fast Fix" - Beet.TV Search Engine Optimization Google's Content Farm Algorithm Harm You? Categorize Your Site To Fix It. - Search Engine Roundtable SEO editing vs. copywriting for SEO: know the difference - SEO Copywriting Design your SEO Strategy with Google Analytics - Daily SEO Tip Search Advertising Tips and Tricks for Paid Search Execution - ClickZ Analytics & ROI What Would More Conversions Do For Your Bottom Line? - ClickZ Social Media Marketing At Flickr, Fending Off Rumors and Facebook - The New York Times Link Building Battening Down the Hatches for a Link Bait Brainstorm - Search Engine Journal Five ways to get links from fan sites - SEOmoz Local & Mobile Search Google Searches for Mobile-App Experts - The Wall Street Journal Google topples Symbian from smartphones top spot - Reuters Android Tablets Gain on IPad in Fourth Quarter, Researcher Says - Bloomberg BusinessWeek Media Brands Embrace Gamification Trend - ClickZ Blekko Takes Curated Search Mobile With iPhone And Android Apps - TechCrunch International Search Liberals trump Tories on Twitter and Facebook, but Harper rules Google roost - The Globe and Mail Facebook Launches Places Deals in UK and Europe - The Next Web Mobile Search 101: Ins and Outs of Mobile Search - ClickZ.asia Google Pledges $5 Million to Upgrade Indian Schools - The Wall Street Journal Video Marketing YouTube's Fans Don't Like New Home Page, Change May Come Soon - Search Engine Roundtable Webcasts Upcoming Events White Papers Social Media Meets Search Marketing Tuesday, February 1, 2011 10:00am EST / 3:00pm GMT "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT ClickZ Email Marketing Workshop January 31, 2011 SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no_reply@searchenginewatch.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email please contact: Newsletter Help. Privacy policy View our Privacy Policy for Incisive Media

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