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Experts Weekly
Tuesday, Jan 18 Ignore Industry Standards - Only You Can Gauge Success An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success. Harry Gold | Media Planning | Full story | Print version 5 Tips for Successful Surveys Surveys are a great source of insight, but make sure that you make the most of them by getting good quality inputs. Neil Mason | Analyzing Customer Data | Full story | Print version More Channel Consolidation for E-mail? Can e-mail be the personal assistant of video communications to ensure that meetings are set, reminders sent out, and people are updated on conversations? Jeanniey Mullen | E-mail Marketing | Full story | Print version The Mobile Latino: Catch Me if You Can Mobile marketing is becoming an important medium for reaching the dynamic Hispanic population…and Latinos are quickly becoming trendsetters in their own right. Gustavo Razzetti | Marketing to Latinos | Full story | Print version RSS | App Wednesday, Jan 19 Social Media, Business, and the Exchange of Value The social Web has become the backbone of the value exchange, driving recovering segments of the market. Dave Evans | Social Media | Full story | Print version E-mail Relevancy Powered by Privacy Ensure that the right information at the right time and to the right individual is sent out. Dennis Dayman | E-mail Delivery | Full story | Print version Going Beyond the Spam Marrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Amy Manus | Behavioral Marketing | Full story | Print version SEO and Integration With Social Media Why does social media matter to search marketers? Crispin Sheridan | SEO | Full story | Print version
Thursday, Jan 20 Enhancing Ad Campaigns With CRM If you can combine customer appreciation, authenticity, and effort with your existing online media, you may end up with a campaign that serves two vital goals instead of one. Tessa Wegert | Media Buying | Full story | Print version Marketing Analytics Maturity Marketing analytics is not just about competitive advantage, but also being a responsible adult. Jim Sterne | Verifying Business Value | Full story | Print version Predictions for Hotmail Active Views The value, shortcomings, and future of Active Views and what it means for e-mail marketing. Derek Harding | E-mail Marketing Optimization | Full story | Print version
Friday, Jan 21 Interactive Marketing: A Crash Course Lessons from Hyper Island's three-day class for creative professionals. Anna Maria Virzi | What's the Buzz? | Full story | Print version Google's Keyword Tool Goes Mobile Make sure your site is mobile-friendly and consider modifying both your expectations of success and your specific success metrics for your mobile campaign. Kevin Lee | Paid Search | Full story | Print version Get Re-Inspired by Web Design Where did all the interesting websites go? Here are two companies still doing cool things. Jack Aaronson | ROI Marketing | Full story | Print version This week from ClickZ.asia Search Trends to Watch in 2011 Mobile will finally take off and mobile e-commerce will become a reality. Anna Chan | January 17, 2011 | SEM | Full story My Social Platform Has More Followers Than You. So What? How do businesses demonstrate value in social media? Here are some ways. Vincent Teo | January 18, 2011 | Social Media | Full story E-mail Marketing in China for Global Retail Brands Global retailers should not overlook e-mail marketing as an effective way to connect with loyal customers in China. Francis Kwok | January 18, 2011 | China | Full story Is the Era of Web Mail Over? Consumers are spending less and less time on Web-based email, but what is driving this behavioural change? Joe Nguyen | January 19, 2011 | Analytics | Full story 10 Questions for Marketers Before They Brief Their Digital Agency Before you embark on a social marketing strategy, consider asking and answering these questions. Ashok Lalla | January 20, 2011 | Trends | Full story Using Conversion Funnel to Analyse Digital Campaign Effectiveness An approach for marketers to track, measure, and analyse their visitors' journeys. Hari Shankar | January 20, 2011 | Analytics | Full story Daily Deals Advance in Asia With Groupon HK, Dell Swarm Groupon HK goes mobile and Dell Swarm gains momentum. Adaline Lau | January 21, 2011 | Asia | Full story
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