ClickZ Today: Ignore Industry Standards - Only You Can Gauge Success

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January 18, 20101 Experts Today Today's Experts Columns Ignore Industry Standards - Only You Can Gauge Success An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success. Harry Gold  |  Media Planning  |  Full story  |  Print version 5 Tips for Successful Surveys Surveys are a great source of insight, but make sure that you make the most of them by getting good quality inputs. Neil Mason  |  Analyzing Customer Data  |  Full story  |  Print version More Channel Consolidation for E-mail? Can e-mail be the personal assistant of video communications to ensure that meetings are set, reminders sent out, and people are updated on conversations? Jeanniey Mullen  |  E-mail Marketing  |  Full story  |  Print version The Mobile Latino: Catch Me if You Can Mobile marketing is becoming an important medium for reaching the dynamic Hispanic population…and Latinos are quickly becoming trendsetters in their own right. Gustavo Razzetti  |  Marketing to Latinos  |  Full story  |  Print version RSS  |  App   Today's News Articles HomeAway's Super Bowl Ad Gets Big Digital Push Vacation rentals brand is arming its network of home renters with customized versions of Super Bowl ad. Christopher Heine  |  Social Media  |  Full story  |  Print version Yesterday's Experts Columns Webcasts Upcoming Events White Papers Social Media for Business Marketers - the real ways B2B marketers can use social media to drive success Wednesday, January 19, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 10:00am EST / 3:00pm GMT Social Media Meets Search Marketing Tuesday, February 1, 2011 10:00am EST / 3:00pm GMT ClickZ Email Marketing Workshop January 31, 2011 SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media