ClickZ Today: Social Media, Business, and the Exchange of Value

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January 19, 20101 Experts Today Today's Experts Columns Social Media, Business, and the Exchange of Value The social Web has become the backbone of the value exchange, driving recovering segments of the market. Dave Evans  |  Social Media  |  Full story  |  Print version E-mail Relevancy Powered by Privacy Ensure that the right information at the right time and to the right individual is sent out. Dennis Dayman  |  E-mail Delivery  |  Full story  |  Print version Going Beyond the Spam Marrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Amy Manus  |  Behavioral Marketing  |  Full story  |  Print version SEO and Integration With Social Media Why does social media matter to search marketers? Crispin Sheridan  |  SEO  |  Full story  |  Print version RSS  |  App   Today's News Articles Influence Scoring Platforms Duel for Relevance What makes someone influential online? One more company has an idea. Douglas Quenqua  |  Social Media  |  Full story  |  Print version Yesterday's Experts Columns Ignore Industry Standards - Only You Can Gauge Success An answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of success. Harry Gold  |  Media Planning  |  Full story  |  Print version 5 Tips for Successful Surveys Surveys are a great source of insight, but make sure that you make the most of them by getting good quality inputs. Neil Mason  |  Analyzing Customer Data  |  Full story  |  Print version More Channel Consolidation for E-mail? Can e-mail be the personal assistant of video communications to ensure that meetings are set, reminders sent out, and people are updated on conversations? Jeanniey Mullen  |  E-mail Marketing  |  Full story  |  Print version The Mobile Latino: Catch Me if You Can Mobile marketing is becoming an important medium for reaching the dynamic Hispanic population…and Latinos are quickly becoming trendsetters in their own right. Gustavo Razzetti  |  Marketing to Latinos  |  Full story  |  Print version Webcasts Upcoming Events White Papers Social Media for Business Marketers - the real ways B2B marketers can use social media to drive success Wednesday, January 19, 2011 1:00pm EST / 10:00am PST "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 10:00am EST / 3:00pm GMT Social Media Meets Search Marketing Tuesday, February 1, 2011 10:00am EST / 3:00pm GMT ClickZ Email Marketing Workshop January 31, 2011 SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media