ClickZ Today: Enhancing Ad Campaigns With CRM

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January 20, 20101 Experts Today Today's Experts Columns Enhancing Ad Campaigns With CRM If you can combine customer appreciation, authenticity, and effort with your existing online media, you may end up with a campaign that serves two vital goals instead of one. Tessa Wegert  |  Media Buying  |  Full story  |  Print version Marketing Analytics Maturity Marketing analytics is not just about competitive advantage, but also being a responsible adult. Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version Predictions for Hotmail Active Views The value, shortcomings, and future of Active Views and what it means for e-mail marketing. Derek Harding  |  E-mail Marketing Optimization  |  Full story  |  Print version RSS  |  App   Today's News Articles LivingSocial Sells 1.3M Amazon Deals, But At What Cost? Social-buying platform hits $13 million in sales during 20-hour period, beating Gap's record-breaking 'Groupon.' Christopher Heine  |  Social Commerce  |  Full story  |  Print version SNL's Hader Brings Absurd Laughs to New VW Videos A new take on the classic "walk around" car commercial format. Ken Liebeskind  |  Automotive  |  Full story  |  Print version Firms Compete to Offer Behavioral Ad Icon TRUSTe is now certified by the industry's self regulatory alliance to enable an ad icon that is generating new revenue streams. Kate Kaye  |  Legal & Regulatory  |  Full story  |  Print version Yesterday's Experts Columns Social Media, Business, and the Exchange of Value The social Web has become the backbone of the value exchange, driving recovering segments of the market. Dave Evans  |  Social Media  |  Full story  |  Print version E-mail Relevancy Powered by Privacy Ensure that the right information at the right time and to the right individual is sent out. Dennis Dayman  |  E-mail Delivery  |  Full story  |  Print version Going Beyond the Spam Marrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Amy Manus  |  Behavioral Marketing  |  Full story  |  Print version SEO and Integration With Social Media Why does social media matter to search marketers? Crispin Sheridan  |  SEO  |  Full story  |  Print version Webcasts Upcoming Events White Papers "A Social Media Moment" with Jeff Hayzlett and Mike Grehan Monday, January 24, 2011 9:00am EST / 2:00pm GMT Social Media Meets Search Marketing Tuesday, February 1, 2011 10:00am EST / 3:00pm GMT ClickZ Email Marketing Workshop January 31, 2011 SES Accelerator: Search & Social February 10, 2011 SES London 22-25 February 2011 SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media