ClickZ Asia Today: Using Conversion Funnel to Analyse Digital Campaign Effectiveness
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January 21, 2011
Today's Articles
Using Conversion Funnel to Analyse Digital Campaign Effectiveness Hari Shankar | Analytics | Full story Like all the new years that have gone by, now is the time to revisit certain fundamentals that beckon more attention when it comes to tracking, measuring, and analysing the efficiency of your digital programmes. Here is a quick overview of the various 'mile stone' metrics that constitute the much ...
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