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ClickZ Asia Today: My Social Platform Has More Followers Than You. So What?

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January 18, 2011
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Today's Articles
My Social Platform Has More Followers Than You. So What?
Vincent Teo  |  Social Media  |  Full story
There is an unspoken competition between brands to see who has the most Facebook likes or Twitter followers. Why? One would suspect looking at targets set in client briefs that it's because this metric is one of the key measurements set to determine just how successful the platform really ...

E-mail Marketing in China for Global Retail Brands
Francis Kwok  |  China  |  Full story
In 2010, China has emerged as one of the strongest markets for luxury industry in the world. American luxury brand Coach stated in its fiscal year earnings report that China is its biggest opportunity and has started developing a multi-channel distribution model in the country, according to a media

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