Sheen's Next Twitter Move Is #Ads; Next Steps for IAB 'Rising Stars' Units

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March 4, 2010 News Today's News Articles Charlie Sheen's Next Twitter Move: #Advertisements Promotional tweets by the actor will appear "very soon," according to Ad.ly exec. Christopher Heine  |  Social Media  |  Full story  |  Print version IAB Rising Stars Ad Units: Next Steps Will publishers adopt them? Will consumers like them? Anna Maria Virzi  |  Display Advertising  |  Full story  |  Print version Social Game Publishers Compete for Old Navy's Business Clothing retailer worked with RadiumOne to create a brand integration contest between publishers. Douglas Quenqua  |  Social Media  |  Full story  |  Print version Quite A Deal: 'Groupons' to Earn $4B by 2015 BIA/Kelsey study suggests a 35 percent compound annual growth rate during the next four years. Christopher Heine  |  Social Commerce  |  Full story  |  Print version AdKeeper Lures Big-Name Advertisers Clients are motivated less by a delusional belief people love their ads than by a desire to be part of something that gives consumers choice. Douglas Quenqua  |  Display Advertising  |  Full story  |  Print version Velti Launches Mobile Ad Exchange Following its acquisition of Mobclix the company will run its own exchange and power third party ones. Jack Marshall  |  Mobile Marketing  |  Full story  |  Print version Twitter Tips for Rahm (and Other Elected Officials and Staff) Why Chicago Mayor-Elect Rahm Emanuel needs a new official Twitter account, and other tips for office holders and staff. Sean Hackbarth  |  Politics & Advocacy  |  Full story  |  Print version RSS  |  App   Today's Experts Columns The Yin and Yang of Interactive Marketing While the creative and data-driven camps remain disconnected, marketers must deal with yet another reality. Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version (Some) Social Media Metrics - What to Measure and Why Instead of letting yourself get buried under heaps of data, follow these few meaningful metrics to monitor and measure. Noran El-Shinnawy  |  Conference Call  |  Full story  |  Print version Taking Control of Piracy How do we protect against piracy, and how do we react to piracy? Start by knowing the terminology. Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version Beyond Attribution: Harvesting Demand With PPC Search Your attribution model may be missing key information. Consider these scenarios. Kevin Lee  |  Paid Search  |  Full story  |  Print version Time Allocation Eight percent on premium inventory, 50 percent on secondary inventory, and 30 percent on a mobile strategy...not enough hours in the day. Rob Beeler  |  Ad Ops  |  Full story  |  Print version The New Reality of Mobile A look at some lessons from mobile marketing's past so we aren't doomed to repeat them. Melinda Krueger  |  Mobile Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media