March 21-25, 2011
Experts Weekly |  |  | | Monday, Mar 21 | Social Media Uses Content Marketing to Shop
Distributing branded content via social media platforms and formats provides customers with information they need for purchase decisions.
Heidi Cohen | Actionable Analysis | Full story | Print version
Optimization - Chasing a False Positive
Is the online display advertising industry throwing "smarter" money away?
Edward Montes | Networks & Exchanges | Full story | Print version
Governance Rules That Set You Free
Shape your governance strategy around customer experience and engagement and you will find that a little less can go a long way.
Stephanie Miller | Marketing Automation | Full story | Print version
Web Content Development 101
The five steps to develop a method for gathering, organizing, and deploying content for your site.
Ron Jones | Search Marketing 101 | Full story | Print version
Coincidence, Causation, and Continuity
Discussions with ESP account representatives, product managers, and marketing managers opens up some questions about effective e-mail marketing.
Jeanne Jennings | E-mail Marketing | Full story | Print version
| | RSS | App | | | | Advertisement | | | | | | Tuesday, Mar 22 | Why Latin American Men 'Look So Good'
By swapping the "macho" stereotype for the "vanidoso" stereotype, Univision may have created a new market.
Giovanni Rodriguez | Marketing to Latinos | Full story | Print version
The Ever-Evolving Inbox and the Future of E-mail Marketing
With Google Priority Inbox and Smart Labels, e-mail marketers are seeing serious changes they can't afford to ignore.
Ryan Deutsch | Advanced E-mail Marketing | Full story | Print version
Lessons From a Shareaholic
Three factors to understand what motivates people to share on social media and how to unlock their influence for your brand.
Brandon Cheung | Trends | Full story | Print version
How Search Insights Inform Display Ad Buying
A look at how search can inform the media plan with these strategies: dataming web analytics and on-site search, simple search, six Google tools, and crowdsourcing your research.
Hollis Thomases | Conference Call | Full story | Print version
How Search and Social Platforms Will Influence TV
What if we could marry search, social, and TV? What would that look like? Five ideas and apps that are making this a reality.
Lori Weiman | Conference Call | Full story | Print version
| | | | | | Wednesday, Mar 23 | Social CRM: Customer Service for the Next Generation
Taking lessons from SXSW further by continuing to explore customer service and the impact of satisfaction metrics versus productivity metrics.
Dave Evans | Social Media | Full story | Print version
The Baggage of Long-Term Digital Experience
Be sure to watch out for inertia and broken clock syndrome so your digital programs don't get weighed down by your own success.
Robin Neifield | Strategies | Full story | Print version
Integrating Offline Data to Improve Online Relevancy
A look at a few opportunities to begin bridging the gap towards a more comprehensive picture of customer need and intent.
Andrea Fishman | Behavioral Marketing | Full story | Print version
Brand Marketers Compete With Counterfeiters in a Search-Driven World
Well-known brands are ripe targets for counterfeiters who compete with legitimate search marketers for traffic, clicks, and conversions.
Frederick Felman | Conference Call | Full story | Print version
How to Make Robots Cry With Faceted Navigation
Implemented carefully, exposing many facets to robots will create high-quality landing pages for long-tail searches.
Jaimie Sirovich | Conference Call | Full story | Print version
| | | | | | Thursday, Mar 24 | Check In Before Users Check Out
A missed opportunity at an airport restaurant provides five location-based lessons for marketers.
Michael Della Penna | Community Management | Full story | Print version
Sponsorships Made to Engage
Consumers have a more favorable view of advertisers that blend into the content experience, rather than force an unrelated interaction.
Tessa Wegert | Media Buying | Full story | Print version
How I Learned to Stop Worrying and Love 'The Daily'
An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet.
Andrew Solmssen | App Economy | Full story | Print version
Is Facebook Social Marketing Really That Important?
Five reasons why you shouldn't be wasting all your resources marketing on Facebook.
Pace Lattin | Trends | Full story | Print version
When Automated E-mails Attack
How to elevate your e-mail efforts within your demand generation program.
Simms Jenkins | E-mail Marketing Best Practices | Full story | Print version
Working Together in a Data-Driven Environment
Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year.
Xuhui Shao | Conference Call | Full story | Print version
| | | | | | Friday, Mar 25 | A Marketing Optimization Fitness Plan
Four exercises to boost your corporate metabolism fitness levels.
Bryan Eisenberg | ROI Marketing | Full story | Print version
The Paywall Cometh and It's Not a Big Deal
A look at the ripple effects of The New York Times paywall.
Gary Stein | What's the Buzz? | Full story | Print version
4 Things Newbie Mobile Marketers Should Do Now
Some basics of mobile marketing and how they can help you become an industry expert.
Melinda Krueger | Mobile Marketing | Full story | Print version
In PPC, Let Probabilities Rule Over Passion
Five reasons we change the channel to turn away from our core focus on overall rates of customer acquisition, aggregate revenue growth, and total profit.
Andrew Goodman | Paid Search | Full story | Print version
Does Latino Marketing Deserve a Bigger Pie?
Can Google go where no other company has gone before? Can it persuade advertisers to take a closer look at this thing called Latino digital?
Giovanni Rodriguez | Conference Call | Full story | Print version
Reaching the Mobile Shopper: Before, During, and After the Big Sale
The role that mobile devices play in the shopping process cannot be narrowed down to an overall, easily identified function, especially when talking about consumers who use mobile devices for shopping purposes.
Gregg Stewart | Conference Call | Full story | Print version
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