Branding Not the Point for One Twitter Advertiser; Get a Job at Google

Having trouble reading this email? View the online version.

March 31, 2010 Features Featured Articles Twitter Advertiser: Brand Awareness Was an Afterthought Green Mountain Coffee explains unusual marketing strategy behind its Promoted Trend buy. Christopher Heine  |  Social Media  |  Full story  |  Print version Q&A: How to Get a Sales Job at Google ClickZ spoke with one of the company's staffing managers to get a sense of what it takes to land a job with the online ad giant. Jack Marshall  |  Media  |  Full story  |  Print version MTV Digital Team Lifts Sun Drop Out of Obscurity Millennials help 62-year-old soda brand go viral on YouTube and Facebook. Christopher Heine  |  Social Media  |  Full story  |  Print version Jack Dorsey Talks Twitter Ads at Columbia U. Returning co-founder characterizes his company's ad products as too fragmented from one another. Christopher Heine  |  Social Media  |  Full story  |  Print version RSS  |  App   Today's Experts Columns Full-Funnel Attribution Is Better for Everyone - Even Search Marketers The most likely way to grow sales is to widen the funnel, not aspire to be a cylinder. Jeff Green  |  Behavioral Marketing  |  Full story  |  Print version Behavioral Targeting Laws - Track Me If You Can Customers will tell you a lot about themselves if they believe it is worth the value of your proposition. Rick Buck  |  E-mail Delivery  |  Full story  |  Print version 13 Marketing Translation Mistakes to Learn From What are your company slogans really saying around the world? Erik Qualman  |  Social Media  |  Full story  |  Print version Other News Articles Miracle Whip on YouTube: Haters Gonna Hate Extends "We're not for everyone" message to digital channels, embracing negative sentiment on YouTube and Facebook. Lisa Lacy  |  Social Media  |  Full story  |  Print version Microsoft Retires AdECN, Migrates to AppNexus RTB Engine Next phase for Microsoft Ad Exchange is international rollout, including launches in the U.K., Canada, and the Netherlands. Zachary Rodgers  |  Search  |  Full story  |  Print version Salesforce.com to Buy Radian6, a Bet on Social CRM CRM application provider makes a big bet on helping businesses connect with customers via Twitter, Facebook, and other communities. Zachary Rodgers  |  Social Media  |  Full story  |  Print version Macy's 'Flower Show' Blossoms on HopStop, Foursquare Retailer purchases takeover ads for six markets while adding a dash of geo-social. Christopher Heine  |  Mobile Marketing  |  Full story  |  Print version U.K. Digital Ad Spend Grew 13 Percent in 2010 Digital now accounts for a quarter of overall U.K. ad expenditure, the IAB U.K. estimates. Jack Marshall  |  Media  |  Full story  |  Print version GetGlue Adds Sporting Event Check-Ins Partners include the NHL for the Stanley Cup Playoffs, Turner Sports for the NCAA Tournament, and FOX Sports for MLB and NASCAR events. Lisa Lacy  |  Social Media  |  Full story  |  Print version Webcasts Upcoming Events White Papers How to Avoid Social Media Marketing Mayhem: What Today's Marketers Must Know Wednesday, March 30, 2011 1:00pm EST / 10:00am PST Improving campaign results with Search Marketing and Social Media Friday, April 8, 2011 1:00pm EDT / 10:00am PDT Are Your Ads Compliant? Complying with the New DAA Regulations Doesn't Have to Be Complicated Wednesday, April 20, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media