ClickZ Today: Check In Before Users Check Out

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March 24, 20101 Experts Today Today's Experts Columns Check In Before Users Check Out A missed opportunity at an airport restaurant provides five location-based lessons for marketers. Michael Della Penna  |  Community Management  |  Full story  |  Print version Sponsorships Made to Engage Consumers have a more favorable view of advertisers that blend into the content experience, rather than force an unrelated interaction. Tessa Wegert  |  Media Buying  |  Full story  |  Print version How I Learned to Stop Worrying and Love 'The Daily' An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Andrew Solmssen  |  App Economy  |  Full story  |  Print version Is Facebook Social Marketing Really That Important? Five reasons why you shouldn't be wasting all your resources marketing on Facebook. Pace Lattin  |  Trends  |  Full story  |  Print version When Automated E-mails Attack How to elevate your e-mail efforts within your demand generation program. Simms Jenkins  |  E-mail Marketing Best Practices  |  Full story  |  Print version Working Together in a Data-Driven Environment Three defining characteristics will help platforms work together and grow the adoption of data-driven advertising in the coming year. Xuhui Shao  |  Conference Call  |  Full story  |  Print version RSS  |  App   Advertisement Download the Mobile Marketing Solution Kit The 3 paper kit includes Forrester insights. - Mobile Adds New Appeal To Your Brand Experience - 2011 US Mobile Marketing Predictions - The Reason Why Mobile Marketing Matters Download the White Papers > Today's News Articles ARF Project to Study Neuromarketing Vendors Brain scans and EEG are ad industry's latest toys - er, tools. Susan Kuchinskas  |  Trends  |  Full story  |  Print version Will Facebook Ads Soon Reflect 'What's On Your Mind?' Around 1 percent of users will see promos based on status updates and wall posts. Christopher Heine  |  Social Media  |  Full story  |  Print version Yesterday's Experts Columns Social CRM: Customer Service for the Next Generation Taking lessons from SXSW further by continuing to explore customer service and the impact of satisfaction metrics versus productivity metrics. Dave Evans  |  Social Media  |  Full story  |  Print version The Baggage of Long-Term Digital Experience Be sure to watch out for inertia and broken clock syndrome so your digital programs don't get weighed down by your own success. Robin Neifield  |  Strategies  |  Full story  |  Print version Integrating Offline Data to Improve Online Relevancy A look at a few opportunities to begin bridging the gap towards a more comprehensive picture of customer need and intent. Andrea Fishman  |  Behavioral Marketing  |  Full story  |  Print version Brand Marketers Compete With Counterfeiters in a Search-Driven World Well-known brands are ripe targets for counterfeiters who compete with legitimate search marketers for traffic, clicks, and conversions. Frederick Felman  |  Conference Call  |  Full story  |  Print version How to Make Robots Cry With Faceted Navigation Implemented carefully, exposing many facets to robots will create high-quality landing pages for long-tail searches. Jaimie Sirovich  |  Conference Call  |  Full story  |  Print version Webcasts Upcoming Events White Papers HOW TO AVOID A SOCIAL MEDIA MARKETING MAYHEM: What Today's Marketers Must Know Wednesday, March 30, 2011 1:00pm EST / 10:00am PST Improving campaign results with Search Marketing and Social Media Friday, April 8, 2011 1:00pm EDT / 10:00am PDT SES New York March 21-25, 2011 SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media