Nielsen, ComScore Trade Patent Suits; New Self-Regulation Developments

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March 23, 2010 News Today's News Articles Nielsen and ComScore in Legal Tussle Over Patents Nielsen accuses rival of violating intellectual property related to online measurement. Zachary Rodgers  |  Ad Industry Metrics  |  Full story  |  Print version Google, Yahoo and TRUSTe Advance Self-Reg Plans New steps further the cause of self-regulation for online behavioral advertising. Kate Kaye  |  Display Advertising  |  Full story  |  Print version Celebrity Tweets May Not Pay Off Yahoo researcher says predicting influence is not a science. Anna Maria Virzi  |  Social Media  |  Full story  |  Print version NYT Closes Paywall Loophole, Restricts Bing Search Traffic Initial subscription plan singled out Google in capping inbound links from search. Zachary Rodgers  |  Media  |  Full story  |  Print version RSS  |  App   Advertisement Online testing, targeting, and personalization best practices Creating sites that stick using analytics This webcast and guide will review: - Steps to create an optimization roadmap for your site - 8 testing best practices from The Washington Post - Using Adobe Test&Target to increase RPV by 11% Download Now Today's Experts Columns Social CRM: Customer Service for the Next Generation Taking lessons from SXSW further by continuing to explore customer service and the impact of satisfaction metrics versus productivity metrics. Dave Evans  |  Social Media  |  Full story  |  Print version The Baggage of Long-Term Digital Experience Be sure to watch out for inertia and broken clock syndrome so your digital programs don't get weighed down by your own success. Robin Neifield  |  Strategies  |  Full story  |  Print version Integrating Offline Data to Improve Online Relevancy A look at a few opportunities to begin bridging the gap towards a more comprehensive picture of customer need and intent. Andrea Fishman  |  Behavioral Marketing  |  Full story  |  Print version Brand Marketers Compete With Counterfeiters in a Search-Driven World Well-known brands are ripe targets for counterfeiters who compete with legitimate search marketers for traffic, clicks, and conversions. Frederick Felman  |  Conference Call  |  Full story  |  Print version How to Make Robots Cry With Faceted Navigation Implemented carefully, exposing many facets to robots will create high-quality landing pages for long-tail searches. Jaimie Sirovich  |  Conference Call  |  Full story  |  Print version Webcasts Upcoming Events White Papers HOW TO AVOID A SOCIAL MEDIA MARKETING MAYHEM: What Today's Marketers Must Know Wednesday, March 30, 2011 1:00pm EST / 10:00am PST Improving campaign results with Search Marketing and Social Media Friday, April 8, 2011 1:00pm EDT / 10:00am PDT SES New York March 21-25, 2011 SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media