March 14-18, 2011
Experts Weekly |  |  | | Monday, Mar 14 | It's the Algorithm, Stupid
The past success of digital advertising has demonstrated convincingly that it is not quantity, but quality that matters.
Xuhui Shao | Networks & Exchanges | Full story | Print version
JCPenney's SEO No-No - How You Can Avoid a Similar Fate
It takes time to achieve quality, relevant links, and to sustain rankings over time. Anything that appears to be a quick win is likely going to be detrimental in the long run.
Julie Batten | Search Marketing 101 | Full story | Print version
Move Over Google
Will new search company Blekko be the next Google? Only time will tell.
Sean Carton | Trends | Full story | Print version
Tuning Multiple-Page Conversion Flows
The best multiple-page conversion flows are systematic, connected, and flexible. Here's a look at the numerous opportunities for enhancement from these characteristics.
Tim Ash | Conversion & ROI | Full story | Print version
Who Knew? E-mail Is Still Really Important
Three reasons why you might want to reconsider the importance of e-mail.
Jeanniey Mullen | E-mail Marketing | Full story | Print version
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http://gutcheckit.com | | | | | Tuesday, Mar 15 | Facebook Storefronts: AT&T Misses and Others Don't
More retailers have launched storefronts on their Facebook fan pages in the past two quarters. A review of the sites that have done it well.
Cathy Halligan | Social Commerce | Full story | Print version
The Latino Shift
A look at Latino social dynamics and the implications for marketers in light of the increase in the Hispanic contribution to the overall U.S. population growth.
Gustavo Razzetti | Marketing to Latinos | Full story | Print version
Search + Retargeting = Brand Embrace
How to get value from consumers who don't convert from paid search.
Harry Gold | Media Planning | Full story | Print version
Bad Process Kills Good Analytics
Process needs to set the analytical agenda within the organization, and then needs to exist to maintain the quality of the data that is being collected within the organization.
Neil Mason | Analyzing Customer Data | Full story | Print version
| | | | | | Wednesday, Mar 16 | Geo-Social Networks - A Local Business' Best Friend
Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp.
Liana Evans | Social Media | Full story | Print version
The How, What, and Why of Testing for Agile Marketers
Testing is the single most important skill you'll develop as an agile marketer, and the act of setting up a simple test requires you to increase your proficiency in a number of areas.
Brian Massey | Strategies | Full story | Print version
Canada's Anti-Spam Law
A look at the new law, Canada's Online Protection Legislation (COPL), and how businesses need to change their practices to comply with it.
Dennis Dayman | E-mail Delivery | Full story | Print version
Trending the Trends
This year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting.
Amy Manus | Behavioral Marketing | Full story | Print version
| | | | | | Thursday, Mar 17 | Event Horizon: Getting Elemental
What is the bare minimum of metrics? Where should you start measuring?
Jim Sterne | Verifying Business Value | Full story | Print version
SheSpeaks, Women Consumers Listen
With the "launching pad" SheSpeaks, brands can come away with invaluable insight into their products and an entire community of advocates at their disposal.
Tessa Wegert | Media Buying | Full story | Print version
Should You Use an E-mail Service Provider for Your Mobile Strategy?
Pros and cons of using a single vendor for e-mail and mobile marketing.
Derek Harding | E-mail Marketing Optimization | Full story | Print version
| | | | | | Friday, Mar 18 | Businesses Rally to Assist Victims in Japan
From Asia Pacific to North America, tech and interactive media companies activate disaster relief fund-raising efforts. Here's a snapshot of who's doing what.
Adaline Lau | What's the Buzz? | Full story | Print version
Real-Time Analytics for Small-to-Medium-Sized Businesses
For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra.
Jack Aaronson | ROI Marketing | Full story | Print version
PPC Bid Management for Branding
Are you not taking the brand impact of search into account?
Kevin Lee | Paid Search | Full story | Print version
| | | | This week from ClickZ.asia | Search Is a Gold Mine for Brand Advertisers, Can You Dig It?
Half the battle is won when you select the right keywords; here's how.
Sara Ye | March 14, 2011 | China | Full story
3 Chic Ways to Market the Post-80s Online
Even if you're a marketer from traditional sectors, here are three ways to grow your youth segment online.
Francis Kwok | March 15, 2011 | Email | Full story
The Trinity of Online Media
Here's why search, display, and social media are critical to the success of your online campaign.
Matt Harty | March 15, 2011 | Analytics | Full story
Faux Social
Learn from the best and worst social marketing practices in India listed here.
Vijay Sankaran | March 16, 2011 | India | Full story
5 Reasons Why Sina Weibo Is Different From Twitter
In the world of microblogging, not all 140 characters are created equal.
Rudi Leung | March 17, 2011 | Social Media | Full story
'Be Smart': Get a Social Media Policy in Place
Even in China, you need to play by the rules. Here's three case studies why.
Michael Zung | March 18, 2011 | China | Full story
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