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PR-SEO Mythbusting for Better Link Building

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SearchEngineWatch.com
SearchDay March 31, 2011
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Today's Top Stories
SEW Expert - Jeremy Bencken PR-SEO Mythbusting for Better Link Building
This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields.
Jeremy Bencken  |  Full story  |  Print version

SEW Expert - Jason Cormier LinkedIn: 5 Useful Tips to Leverage the Waking Giant
Quickly ramp up your LinkedIn strategy with these five pieces of advice.
Jason Cormier  |  Full story  |  Print version

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More from SEW's Team of Experts
SEW Expert - Stephen Cobb Data Silos May Impede Conversion Rate Optimization
Testing tells us that website visitors convert best when you use everything you know about them to customize content. But if some of the things you know are stuck in silos that could be a problem.
Stephen Cobb  |  Full story  |  Print version

SEW Expert - Duncan Parry Easier Negative Keyword Management in AdWords
Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to get the most out of them.
Duncan Parry  |  Full story  |  Print version

Google Buzz Settles Privacy Case With FTC As Plus1 Launches
Google settled its case with the FTC over the forced joining to Buzz for a brief period after its launch last year, they now have to have users sign up for the product. Google "will have to "obtain express affirmative consent" from users before sharing with any third parties. That means ...
Frank Watson  |  Full story  |  Mar 31, 2011

Adwords Adds Contextual Targeting to Display Network, Refreshes Language Targeting
Apart from Plus1, Google has been busy this week rolling out a number of feature additions including contextually targeted content advertising and a refresher of language targeting were two that should be noted. "Many of you use contextual targeting on the Google Display Network to reach potential customers as they read ...
Frank Watson  |  Full story  |  Mar 31, 2011

Gmail Plans for More Intuitive Ads
Google plans for higher quality Gmail ads; more targeted, useful, and tailored towards desires. Although Gmail is said to be implementing changes in the ad's already, the personalization-based ads could still be a month out. Gmail hasn't always displayed the most intuitive ...
Brent Rangenhttp://www.cloudbursttechnology  |  Full story  |  Mar 31, 2011

Google Apologizes Again For Buzz As FTC Settlement Is Reached
Google Buzz launched last year, it quickly met security issues. Those issues, in turn, led to millions of dollars in fines, a downward PR spiral and a contributed significantly to the general distrust of Google, especially in Europe. It also led Google to immediately change how sharing worked in its ...
Thom Craver  |  Full story  |  Mar 31, 2011

Search News & Headlines Around the Web - March 30, 2011
Here's a roundup of today's other search news and headlines from around the web, sorted by category. Search News +1's: the right recommendations right when you want them--in your search results - Official Google Blog Google's Value To US Users And Advertisers Is Over $119B ...
Danny Goodwin  |  Full story  |  Mar 31, 2011

Bunsen Burner Doodle Honors Inventor's 200th Birthday
Anyone who has walked in to a high school science classroom across the globe remembers the first time they saw a Bunsen burner - one of the first awestruck moments of our youth - the stuff of every mad scientist movie we had watched as kids was there sitting at ...
Frank Watson  |  Full story  |  Mar 31, 2011

What if JC Penney Link Buying is Just the American Way?
British SEO tools company, Linkdex, has released data to Search Engine Watch that suggests, in their assessment, that JC Penney's link buying strategy was simply just good business sense. Linkdex (not to be mistaken with Searchdex, the company accused of brokering the links), argues that from their analysis of ...
Jonathan Allen  |  Full story  |  Mar 31, 2011

5 Reasons Why Topsy Demands a Second Look
Topsy.com, a market leading real-time search engine, has recently entered the realm of real-time video search. 1. New Video Search Feature Topsy trending videos provides the top 100, 1000, 5000 videos for each day in a chronological stream. as with other topsy trends (web, tweet, photo) trending videos are the most ...
Brent Rangenhttp://www.cloudbursttechnology  |  Full story  |  Mar 31, 2011

'Scam' Keyword Suggestions Vanish from Google Autocomplete
Google's autocomplete feature no longer contains the word scam. The autocomplete feature offers results based off search volumes (i.e., if you're seeing something suggested, it is being heavily searched for). However, search queries containing the word "scam" are now filtered out, forcing users to type in scam for themselves rather ...
Brent Rangenhttp://www.cloudbursttechnology  |  Full story  |  Mar 30, 2011

Recent Forum Posts
Google's new "+1" feature.
Google just added a "Like" button. See Meet +1: Google’s Answer To The Facebook Like Button (http://searchengineland.com/meet-1-googles-answer-to-the-facebook-like-button-70569) on Search Engine Land. This looks very spammable, but we'll see.
Join the discussion  |  Mar 31, 2011

Good positions in search engines
For a big position in search engines, we've all been looking for. Senior and get the most benefit from the Internet is what everyone wants. To get pages indexed, it's not really all that easy. In this respect I was very hard. In order to get my site indexed by ...
Join the discussion  |  Mar 30, 2011

Has Panda Moved to the UK?
Okay there is now talk that Panda is possibly rolling out in UK (http://blog.searchenginewatch.com/110329-122936) - from people I have spoken to they have yet to see it but maybe they have done enough work on their sites not to have the impact on their sites in the UK data centers
Join the discussion  |  Mar 29, 2011

Panda Update were you impacted?
Okay so we are a month in to Panda and was wondering who has been impacted - negatively or positively From what I have read here at SEW and from other sources it appears this is a page specific change to the algorithm - any comments?
Join the discussion  |  Mar 29, 2011

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