| | A week of analytics & conversion education Online Marketing Connect, ClickZ, and Conversion Conference are excited to present a week's worth of web analytics learning entirely online, and completely free! This intensive week of web analyics education will teach you how to: - Identify actionable KPIs and translate these metrics to increase a solid business ROI
- Track your target audience as well as test and target different campaigns based on results
- Perform effective conversion rate optimization using A/B and multi-variate testing
- Determine campaign benchmarks based on audience metrics
You'll hear from leading web analytics experts on topics like: - Analytics Today & Tomorrow with John Lovett, Website Analytics Association
- 9-Step Plan for Increasing Conversion Rates: An Action Plan
- How ProFlowers got a 36% conversion rate & 50% retention rate: A Case Study
Web Analytics Focus Week offers you more ways to learn from: - Interactive Q&A with Experts
- Webcasts & Video Interviews
- B2C & B2B Content
- Up-to-date Case-Study & Resource Library
Thought leaders, authors, and leading brand marketers will share their experiences and successes from the front lines of web analytics - all from the convenience of your laptop. | | | Event Schedule | Monday, April 11
State of Analytics & Conversion Strategy
Tuesday, April 12
Case Studies & Real World "How To"
Wednesday, April 13
Best Practices & Tactics
Thursday, April 14
Best Practices & Tactics
Friday, April 15
Week In Review/Q&A
Register Now For Free |
Featured Speakers  | Tim Ash
CEO & President
SiteTuners.com |  | John Lovett
Senior Partner
Web Analytics Demystified |  | Matt Dombrow
Partner
Clixo |
| Connect With Us |   | | |
