ClickZ Today: Social CRM: Customer Service for the Next Generation

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March 23, 20101 Experts Today Today's Experts Columns Social CRM: Customer Service for the Next Generation Taking lessons from SXSW further by continuing to explore customer service and the impact of satisfaction metrics versus productivity metrics. Dave Evans  |  Social Media  |  Full story  |  Print version The Baggage of Long-Term Digital Experience Be sure to watch out for inertia and broken clock syndrome so your digital programs don't get weighed down by your own success. Robin Neifield  |  Strategies  |  Full story  |  Print version Integrating Offline Data to Improve Online Relevancy A look at a few opportunities to begin bridging the gap towards a more comprehensive picture of customer need and intent. Andrea Fishman  |  Behavioral Marketing  |  Full story  |  Print version Brand Marketers Compete With Counterfeiters in a Search-Driven World Well-known brands are ripe targets for counterfeiters who compete with legitimate search marketers for traffic, clicks, and conversions. Frederick Felman  |  Conference Call  |  Full story  |  Print version How to Make Robots Cry With Faceted Navigation Implemented carefully, exposing many facets to robots will create high-quality landing pages for long-tail searches. Jaimie Sirovich  |  Conference Call  |  Full story  |  Print version RSS  |  App   Advertisement Download the Mobile Marketing Solution Kit The 3 paper kit includes Forrester insights. - Mobile Adds New Appeal To Your Brand Experience - 2011 US Mobile Marketing Predictions - The Reason Why Mobile Marketing Matters Download the White Papers > Today's News Articles Google, Yahoo and TRUSTe Advance Self-Reg Plans New steps further the cause of self-regulation for online behavioral advertising. Kate Kaye  |  Display Advertising  |  Full story  |  Print version Celebrity Tweets May Not Pay Off Yahoo researcher says predicting influence is not a science. Anna Maria Virzi  |  Social Media  |  Full story  |  Print version Yesterday's Experts Columns Why Latin American Men 'Look So Good' By swapping the "macho" stereotype for the "vanidoso" stereotype, Univision may have created a new market. Giovanni Rodriguez  |  Marketing to Latinos  |  Full story  |  Print version The Ever-Evolving Inbox and the Future of E-mail Marketing With Google Priority Inbox and Smart Labels, e-mail marketers are seeing serious changes they can't afford to ignore. Ryan Deutsch  |  Advanced E-mail Marketing  |  Full story  |  Print version Lessons From a Shareaholic Three factors to understand what motivates people to share on social media and how to unlock their influence for your brand. Brandon Cheung  |  Trends  |  Full story  |  Print version How Search Insights Inform Display Ad Buying A look at how search can inform the media plan with these strategies: dataming web analytics and on-site search, simple search, six Google tools, and crowdsourcing your research. Hollis Thomases  |  Conference Call  |  Full story  |  Print version How Search and Social Platforms Will Influence TV What if we could marry search, social, and TV? What would that look like? Five ideas and apps that are making this a reality. Lori Weiman  |  Conference Call  |  Full story  |  Print version Webcasts Upcoming Events White Papers HOW TO AVOID A SOCIAL MEDIA MARKETING MAYHEM: What Today's Marketers Must Know Wednesday, March 30, 2011 1:00pm EST / 10:00am PST Improving campaign results with Search Marketing and Social Media Friday, April 8, 2011 1:00pm EDT / 10:00am PDT SES New York March 21-25, 2011 SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media