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The Online Reputation Management Wars

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SearchEngineWatch.com
SearchDay March 17, 2011
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Today's Top Stories
SEW Expert - Kristine Schachinger Your Company Sucks! The Online Reputation Management Wars
Don't wait until you wake up one day and find that a slanderous site is suddenly ranking for searches on your company or personal name. Here's how to begin protecting yourself.
Kristine Schachinger  |  Full story  |  Print version

Google May Lower Rankings of Keyword Domains
It sounds like Google is planning more significant changes to their algorithm this year to improve search quality and clear out spammy results, though none as large in scope as the Panda update. So how should SEOs prepare? To find out, I asked several SEO experts about recent reports that ...
Danny Goodwin  |  Full story  |  Mar 17, 2011

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More from SEW's Team of Experts
SEW Expert - Craig Macdonald Global SEO Programs Decentralize to Regional Governance Model
Expect a wave of decentralization to hit enterprise websites in the next 2-3 years. Two things are changing: the need for integration and adaptiveness.
Craig Macdonald  |  Full story  |  Print version

SEW Expert - Justilien Gaspard Link Building Tips for Small Businesses
These tips can help you grow your backlinks and customer base at the same time.
Justilien Gaspard  |  Full story  |  Print version

SEW Expert - Michael Bonfils Global Strategies For Google's Panda Update
How to prepare your international sites for Google's latest algorithm update.
Michael Bonfils  |  Full story  |  Print version

St. Patrick's Day 2011 Logos: Google Ireland, Bing, DuckDuckGo & More
Happy St. Patrick's Day everybody! Just as wearing green, parades, corned beef and cabbage, shamrocks, and copious drinking o' the beer in Irish pubs are part of the annual celebration, so too has been the annual special St. Patrick's Day Google Doodle and special logos from other search engines. But ...
Danny Goodwin  |  Full story  |  Mar 17, 2011

Google Launches Nonprofits Website Program
Google has launched a nonprofit website program - with free domains, hosting and Adwords money for any companies that qualify. The Google site set up for this wants to help nonprofits "reach and engage supporters, improve you operations and raise awareness for your cause." ...
Frank Watson  |  Full story  |  Mar 17, 2011

Sayed Darwish Famed Egyptian Musician Gets Google Doodle
While Google employees have had a hand in the overthrow of the despotic Egyptian government last month, Google chose an interesting Doodle - the birthday of the composer of the National Anthem - as the country holds a referendum this Saturday to determine what issues will be voted on later ...
Frank Watson  |  Full story  |  Mar 17, 2011

Ask Lady Gaga Some Social Media Marketing Questions on YouTube or Twitter
The Official YouTube Blog has invited YouTubers and Tweeple to ask Lady Gaga "everything you've always wanted to know." But marketers can ask questions, too. So, don't waste time asking questions like, "What's life like on tour? What's your favorite ...
Greg Jarboe  |  Full story  |  Mar 17, 2011

iPhone Google Search App Gets Facelift, Name Change
IPhone and iPod touch users now have a faster and more unique way to search Google. The Google search app has been redesigned with a more intuitive interface that is extremely gesture-friendly. There are a bunch of improvements overall, as you would expect ...
Thom Craver  |  Full story  |  Mar 17, 2011

Corn Beef And Cabbage Hottest Search Term Day Before St. Pats
St Patrick's Day is tomorrow and in preparation many people seem to be using Google to find out how to cook corn beef and cabbage. No doubt this may be the biggest day so far for the new Google Recipes filter. Looking at the cities searching for St Patrick's Day the ...
Frank Watson  |  Full story  |  Mar 17, 2011

Google Blogger Interface Gets a Much Needed Facelift
Google has announced that Blogger will roll out major changes sometime in 2011. Blogger, ranked as the sixth most popular website in the world (by Alexa), has had many updates in 2010, few of the notables related to the administrative interface. The ...
Brent Rangenhttp://www.cloudbursttechnology  |  Full story  |  Mar 17, 2011

Recent Forum Posts
Social Media Sites
I saw that some websites have got back link from face book. Can you provide me some Social Media sites that can provide back link or provide huge traffic to the website?
Join the discussion  |  Mar 15, 2011

How to crawl website pages fast?
Hello world. I am working on a website, Mobile Development Experts *[Link removed]*. Its pages are not crawled by crawler for 8 to 9 days. I want to know that what should I do for my web pages that crawler comes every 2,3 days to crawl the pages. Is there any ...
Join the discussion  |  Mar 11, 2011

Give me Suggestion to get revenue other than addsense
Give me Suggestion to get revenue from website other than add-sense daily 1000 visitors is coming.. just i am using google add sense.. This is the only way to get revenue from the site or any other way is there to earn more... pls give your suggestions.. my website: crazywoods.com
Join the discussion  |  Mar 10, 2011

How to drive traffic...
I need to drive traffic to my website. my niche is entertainment i am using twitter and facbook but not as much of traffic getting.. pls give me the suggestion...... SMO --> facebook and twitter is using but no traffic... follower is there but not yet traffic what is the ...
Join the discussion  |  Mar 10, 2011

Search News Around The Web
February 2011 Search Market Share Report - Compete Pulse
Google Drops Hyperlinks To Previews Of Google Alerts - Search Engine Roundtable
Cars, Restaurants, Financial Services Top Study Of "Complaint Searches" - Search Engine Land
Introducing discussions in Google Docs - Google Docs Blog
Yahoo Responds to Disaster in Japan, Raises Over $3.3 million in 5 Days - Yodel Anecdotal
Search Engine Optimization
Top 4 Reasons to Abandon SEO - Marketing Pilgrim
Are You Taking Advantage of Seasonal SEO? - BestRank
The Panda That Killed Article Marketing - Search News Central
Traffic Down From Panda Update - Diversify Your Traffic Sources - Michael Gray
Does Google recognize the difference between different meanings of a word in a query? - GoogleWebmasterHelp YouTube Blog
Search Advertising
Confirmed: Google AdSense Ads User Interface Tests - Search Engine Roundtable
AdWords Email Verifications Are Not Phishing Attempts - Search Engine Roundtable
Spring Cleaning Your Microsoft Advertising adCenter Search Marketing Campaigns - adCenter Blog
Analytics & ROI
Goal Conversion by Traffic Source in Google Analytics - Vertical Leap
Social Media Marketing
Facebook "Likes" More Profitable Than Tweets [STUDY] - Mashable
Link Building
Linking Out Instead of Link Building to Rank in Google - SEOptimise
5 Steps to Assembling an All-Star Link Building Team on oDesk - Ontolo
Local & Mobile Search
Top PPC Tips for Smartphone Advertisers - adCenter Blog
New connection bar in Gmail for iPhone - Gmail Blog
International Search
Canada Uses Google Maps to Enhance Tourism Ads - Marketing Pilgrim
EU wants Facebook, Google to comply with new data rules - Reuters
U.S. Military Blocks 13 Popular Websites on Its Network in Japan - Mashable
More resources for those affected by the Japan earthquake and tsunami - google.org blog
Video Marketing
YouTube NextUp: Are you the next big thing on YouTube? - YouTube Blog
SES Conference & Expo
Reaching Latinos and U.S. Hispanics Online: An Interview with Yahoo! - Bruce Clay
Social media marketing tips and strategies when developing your content online at SES London 2011 - SESConferenceExpo YouTube Channel
Webcasts Upcoming Events White Papers
SES New York SES New York
March 21-25, 2011
SES Shanghai SES Shanghai
May 24-25, 2011
SES Toronto SES Toronto
June 13-15, 2011
SES San Francisco SES San Francisco
August 15-19, 2011
SES Hong Kong SES Hong Kong
September 20-21, 2011
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