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ClickZ Asia Weekly: Search Is a Gold Mine for Brand Advertisers, Can You Dig It?

ClickZ

March 14-18, 2011
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This Week's Articles
Search Is a Gold Mine for Brand Advertisers, Can You Dig It?
Sara Ye  |  March 14, 2011  |  China  |  Full story
Half the battle is won when you select the right keywords; here's how.

3 Chic Ways to Market the Post-80s Online
Francis Kwok  |  March 15, 2011  |  Email  |  Full story
Even if you're a marketer from traditional sectors, here are three ways to grow your youth segment online.

The Trinity of Online Media
Matt Harty  |  March 15, 2011  |  Analytics  |  Full story
Here's why search, display, and social media are critical to the success of your online campaign.

Faux Social
Vijay Sankaran  |  March 16, 2011  |  India  |  Full story
Learn from the best and worst social marketing practices in India listed here.

5 Reasons Why Sina Weibo Is Different From Twitter
Rudi Leung  |  March 17, 2011  |  Social Media  |  Full story
In the world of microblogging, not all 140 characters are created equal.

Businesses Rally to Assist Victims of Japan's Earthquake and Tsunami
Adaline Lau  |  March 17, 2011  |  Asia  |  Full story
From Asia Pacific to North America, tech and interactive media companies activate disaster relief efforts. Here's a snapshot of who's doing what.

'Be Smart': Get a Social Media Policy in Place
Michael Zung  |  March 18, 2011  |  China  |  Full story
Even in China, you need to play by the rules. Here's three case studies why.

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