| | HOW TO AVOID A SOCIAL MEDIA MELTDOWN: What Today's Marketers Must Know
Wednesday, March 30 @ 1:00pm EDT / 10:00am PDT
FREE Webcast | Register now! If your company is one of the 82% without a social media strategy, this webinar is for you. Even five years ago, CMOs believed it was their job to manage their brands. Today's smartest marketers understand that the landscape has changed dramatically. You can no longer control the conversation, you have to join it. And to do that, you have to know where it's happening, when. In this webinar, you'll learn the secrets of brand monitoring and how successful companies are using social media marketing to build relationships with their customers, enhance their brands, and experience positive return on their social media investments. Position2's CEO Rajiv Parikh will share the keys to social media success: - Clearly define what success looks like and codify your KPIs
- Create a comprehensive list of keywords and search terms
- Adopt a proactive discover and engage strategy to put you at the heart of any conversation taking place about your brand - using the best algorithms and the best people
- Integrate social media into your multi-channel marketing strategy
- Accurately track the reach and results of your social marketing efforts
Finally, you'll learn first hand how one major US B2C brand has leveraged social media to increase customer engagement and build market share. And bring your questions. This is an interactive event. | |
| Presenter |  | Rajiv Parikh
CEO
Postition2 |
| Moderator |  | Christopher Heine
Staff Writer
ClickZ News |
| Webcast Sponsor |  |
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