ClickZ Today: Event Horizon: Getting Elemental

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March 17, 20101 Experts Today Today's Experts Columns Event Horizon: Getting Elemental What is the bare minimum of metrics? Where should you start measuring? Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version SheSpeaks, Women Consumers Listen With the "launching pad" SheSpeaks, brands can come away with invaluable insight into their products and an entire community of advocates at their disposal. Tessa Wegert  |  Media Buying  |  Full story  |  Print version Should You Use an E-mail Service Provider for Your Mobile Strategy? Pros and cons of using a single vendor for e-mail and mobile marketing. Derek Harding  |  E-mail Marketing Optimization  |  Full story  |  Print version RSS  |  App   Today's News Articles Jameson Zigs, Guinness Zags on St. Patty's Day Two iconic Irish brands take non-traditional approaches. Lisa Lacy  |  Trends  |  Full story  |  Print version Yesterday's Experts Columns Geo-Social Networks - A Local Business' Best Friend Six quick tips on how your local, small business can capitalize on utilizing geo-social networks like Foursquare, Facebook Places, and Yelp. Liana Evans  |  Social Media  |  Full story  |  Print version The How, What, and Why of Testing for Agile Marketers Testing is the single most important skill you'll develop as an agile marketer, and the act of setting up a simple test requires you to increase your proficiency in a number of areas. Brian Massey  |  Strategies  |  Full story  |  Print version Canada's Anti-Spam Law A look at the new law, Canada's Online Protection Legislation (COPL), and how businesses need to change their practices to comply with it. Dennis Dayman  |  E-mail Delivery  |  Full story  |  Print version Trending the Trends This year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting. Amy Manus  |  Behavioral Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers Breaking Wanamaker's Curse: Measuring Impact Through Controlled Experiments Thursday, March 17, 2011 1:00pm EDT / 10:00am PDT HOW TO AVOID A SOCIAL MEDIA MELTDOWN: What Today's Marketers Must Know Wednesday, March 30, 2011 1:00pm EST / 10:00am PST Improving campaign results with Search Marketing and Social Media Friday, April 8, 2011 1:00pm EDT / 10:00am PDT SES New York March 21-25, 2011 SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media