ClickZ Today: The Yin and Yang of Interactive Marketing

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March 4, 20101 Experts Today Today's Experts Columns The Yin and Yang of Interactive Marketing While the creative and data-driven camps remain disconnected, marketers must deal with yet another reality. Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version (Some) Social Media Metrics - What to Measure and Why Instead of letting yourself get buried under heaps of data, follow these few meaningful metrics to monitor and measure. Noran El-Shinnawy  |  Conference Call  |  Full story  |  Print version Taking Control of Piracy How do we protect against piracy, and how do we react to piracy? Start by knowing the terminology. Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version Beyond Attribution: Harvesting Demand With PPC Search Your attribution model may be missing key information. Consider these scenarios. Kevin Lee  |  Paid Search  |  Full story  |  Print version Time Allocation Eight percent on premium inventory, 50 percent on secondary inventory, and 30 percent on a mobile strategy...not enough hours in the day. Rob Beeler  |  Ad Ops  |  Full story  |  Print version The New Reality of Mobile A look at some lessons from mobile marketing's past so we aren't doomed to repeat them. Melinda Krueger  |  Mobile Marketing  |  Full story  |  Print version RSS  |  App   Advertisement A Must Read: 2011's Hottest Email Tips Stay up-to-date on the latest in email marketing and learn what you can expect to see from email marketers in 2011. From growing trends in opt-in methods to a continued focus on retention and re-engagement, this white paper is sure to keep you current on everything email marketing. Download the white paper today! Today's News Articles Quite A Deal: 'Groupons' to Earn $4B by 2015 BIA/Kelsey study suggests a 35 percent compound annual growth rate during the next four years. Christopher Heine  |  Social Commerce  |  Full story  |  Print version Advertisement LinkedIn improves its pay-per-click ad targeting The self-service text advertising offering, LinkedIn Ads, has emerged from beta with a new set of targeting options that will increase the return on investment of ad campaigns by providing advertisers access to a high-quality and relevant audience of professionals. Read more in this ClickZ article Yesterday's Experts Columns Trident's Juicy Oscar Buy Trident Gum took center stage on Oscar night with a social media widget and site sponsorship on PerezHilton.com. Tessa Wegert  |  Media Buying  |  Full story  |  Print version The Confluence of Mobile, Location, Social, and Group And the implications and impact on integrated marketing. Augustine Fou  |  Integrated Marketing  |  Full story  |  Print version Achieve 'Repeatable Relevance' in 4 Steps The time you invest now to build repeatable relevance the right way will pay off with higher engagement for your future campaigns. Matthew Hayes  |  E-mail Marketing Optimization  |  Full story  |  Print version Defining Success You cannot be successful in a project unless you have defined success. But who is allowed to declare success and who has the authority to pull the plug? Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version Webcasts Upcoming Events White Papers "A Social Media Moment" with Jeff Hayzlett and Mike Grehan TBD 9:00am EST / 2:00pm GMT SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media