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ClickZ Today: The Yin and Yang of Interactive Marketing

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ClickZ
March 4, 20101
Experts Today
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Today's Experts Columns
The Yin and Yang of Interactive Marketing
While the creative and data-driven camps remain disconnected, marketers must deal with yet another reality.
Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version

(Some) Social Media Metrics - What to Measure and Why
Instead of letting yourself get buried under heaps of data, follow these few meaningful metrics to monitor and measure.
Noran El-Shinnawy  |  Conference Call  |  Full story  |  Print version

Taking Control of Piracy
How do we protect against piracy, and how do we react to piracy? Start by knowing the terminology.
Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version

Beyond Attribution: Harvesting Demand With PPC Search
Your attribution model may be missing key information. Consider these scenarios.
Kevin Lee  |  Paid Search  |  Full story  |  Print version

Time Allocation
Eight percent on premium inventory, 50 percent on secondary inventory, and 30 percent on a mobile strategy...not enough hours in the day.
Rob Beeler  |  Ad Ops  |  Full story  |  Print version

The New Reality of Mobile
A look at some lessons from mobile marketing's past so we aren't doomed to repeat them.
Melinda Krueger  |  Mobile Marketing  |  Full story  |  Print version

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Today's News Articles
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