ClickZ Today: The Mobile Magic Wand

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March 11, 20101 Experts Today Today's Experts Columns The Mobile Magic Wand A look at the portable game system, the portable video player, and the new remote control, and how they will impact mobile marketing. Jason Dempsey  |  Mobile Marketing  |  Full story  |  Print version New Uses for Online Communities How Reddit is turning communities into creation engines. Gary Stein  |  What's the Buzz?  |  Full story  |  Print version Beware the Shiny Object It's important to add new tricks to your repertoire, but not at the expense of overall client performance. Andrew Goodman  |  Paid Search  |  Full story  |  Print version 12 Insider Techniques to Increase White Paper Leads If your website doesn't treat your white paper as containing valuable information, your visitors won't either. Bryan Eisenberg  |  ROI Marketing  |  Full story  |  Print version RSS  |  App   Advertisement Ten tips to elevate your email marketing Cutting inbox clutter with personalized, targeted emails The report reviews: - How to create personalized, relevant emails - How to boost email ROI with automation - Why 78% of marketers use targeting to drive email success Download Now Today's News Articles Chrysler Sacks New Media Strategies Over Errant Tweet An employee of NMS who dropped the F-bomb in a tweet from the @ChryslerAutos account was fired, but it wasn't enough to save the client relationship. Zachary Rodgers  |  Social Media  |  Full story  |  Print version SMBs to Boost Social Media and E-mail Spending in 2011 Borrell Associates finds more than half of small businesses will increase digital spending this year. Kate Kaye  |  SMB  |  Full story  |  Print version AmEx And Starbucks Get 'Special' on Foursquare Credit brand launches SXSW rewards, while coffee retailer has fun turning 40. Christopher Heine  |  Social Media  |  Full story  |  Print version Leo Burnett Inflates Digital Capabilities With Airlock Acquisition London-based creative agency will become part of the Leo Burnett Group in the U.K. Jack Marshall  |  Trends  |  Full story  |  Print version A U.S. DSP Seeks Its Fortunes in Asia Texas-based Simpli.fi joins a small wave of firms testing audience-based ad buying in China and neighboring markets. Adaline Lau  |  Display Advertising  |  Full story  |  Print version Yesterday's Experts Columns In-App Purchases Driving Top Grossing Apps It's all about giving consumers options so that every segment of the population can be a satisfied, paying customer. Rob Weber  |  App Economy  |  Full story  |  Print version E-mail Is Social E-mail should be working hand in hand with other digital messaging channels and each channel should complement and leverage the strength of the other. Simms Jenkins  |  E-mail Marketing Best Practices  |  Full story  |  Print version Online Marketing: The New Word of Mouth As Tax Day approaches, there are a number of tools service providers can deploy to be part of the conversation when the client is ready to buy. Jonathan Shapiro  |  Integrated Marketing  |  Full story  |  Print version From Facebook to Twitter: Save Your Community From Redundancy By understanding the nuances of each platform's digital culture, you can create unique and relevant content, speak the right language, and effectively grow both communities. Caroline Chen  |  Community Management  |  Full story  |  Print version The Trouble With Cookies Persists A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Tessa Wegert  |  Media Buying  |  Full story  |  Print version SMB Social Analysis – Can Money Buy You Friends? Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find out. Gregg Stewart  |  SMB  |  Full story  |  Print version Webcasts Upcoming Events White Papers HOW TO AVOID A SOCIAL MEDIA MELTDOWN: What Today's Marketers Must Know Wednesday, March 30, 2011 1:00pm EST / 10:00am PST SES New York March 21-25, 2011 SES Shanghai 24-25 May 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media