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Experts Weekly
Monday, Mar 7 On Social Media, Most People Don't Want to Be Heard Seven ways to encourage social media contributions. Heidi Cohen | Actionable Analysis | Full story | Print version The Missed Opportunity With Mobile Focusing entirely on the "out and about" consumer misses a significant opportunity. Jeremy Lockhorn | Trends | Full story | Print version Handling Spam Complaints: Suspect Messages Identify and address the issues causing people to report your e-mail as spam to improve your long-term relationship with those on your list. Part four in a four-part series. Jeanne Jennings | E-mail Marketing | Full story | Print version Finding Great Keywords With Google Analytics Your golden keywords are already performing for you. You just need to find them. Ron Jones | Search Marketing 101 | Full story | Print version Where Marketing Starts in Automation Approaches Marketers who want to optimize their automation investments must consider the entire scope of the marketing department functionality in setting up and managing the solution. Stephanie Miller | Marketing Automation | Full story | Print version Online Advertising Goes Open Source A Q&A with Chris Davey, senior vice president and managing director of SapientNitro. Mike Baker | Networks & Exchanges | Full story | Print version RSS | App Advertisement Live Webinar: Increase Email Subscriber EngagementKey Things You Will Learn: Register Today
Tuesday, Mar 8 Tweeting the Path Toward Social Change Can Twitter chats make a difference? A look at a recent experiment in Latino and African-American cause marketing. Giovanni Rodriguez | Marketing to Latinos | Full story | Print version 10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Hollis Thomases | Media Planning | Full story | Print version Making the E-mail Channel Less Myopic E-mail marketers need to define an online contact strategy that takes into consideration not just e-mail activity, but overall engagement with a brand. Ryan Deutsch | Advanced E-mail Marketing | Full story | Print version I Can't Think of Anything to Write For people who think their product is boring, answer this: if your product is so boring, how is it that you get anyone to buy it? Sage Lewis | SEM | Full story | Print version Advertisement Building multiple brands on Facebook can be easier than it looks.Download white paper.
Wednesday, Mar 9 Build Your Reach With QR Codes Using QR codes in your offline marketing will allow you to leverage your investment in offline media to build your online reach. Mike Hotz | B2B E-mail Marketing | Full story | Print version Organizing an SEO-Driven Social Media Strategy for Large Enterprises Use a centralized dashboard and consolidate your social clutter to get better control of your social landscape and get direct assistance from your community in creating buzz. Crispin Sheridan | SEO | Full story | Print version Customer Experience - Your Most Important Optimization A good faith effort, continuity, and consistency in brand interactions throughout the entire customer experience will return generously to your business. Robin Neifield | Strategies | Full story | Print version Campaign Targeting Data and Target Audiences The differences between declared data and observed data and how they can effectively be used to reach target audiences. Rob Graham | Behavioral Marketing | Full story | Print version Thursday, Mar 10 In-App Purchases Driving Top Grossing Apps It's all about giving consumers options so that every segment of the population can be a satisfied, paying customer. Rob Weber | App Economy | Full story | Print version E-mail Is Social E-mail should be working hand in hand with other digital messaging channels and each channel should complement and leverage the strength of the other. Simms Jenkins | E-mail Marketing Best Practices | Full story | Print version Online Marketing: The New Word of Mouth As Tax Day approaches, there are a number of tools service providers can deploy to be part of the conversation when the client is ready to buy. Jonathan Shapiro | Integrated Marketing | Full story | Print version From Facebook to Twitter: Save Your Community From Redundancy By understanding the nuances of each platform's digital culture, you can create unique and relevant content, speak the right language, and effectively grow both communities. Caroline Chen | Community Management | Full story | Print version The Trouble With Cookies Persists A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Tessa Wegert | Media Buying | Full story | Print version SMB Social Analysis – Can Money Buy You Friends? Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find out. Gregg Stewart | SMB | Full story | Print version Becoming the Digital Decision Maker How to gain, improve, and be fulfilled in online marketing careers. Aaron Kahlow | Careers | Full story | Print version Friday, Mar 11 The Mobile Magic Wand A look at the portable game system, the portable video player, and the new remote control, and how they will impact mobile marketing. Jason Dempsey | Mobile Marketing | Full story | Print version New Uses for Online Communities How Reddit is turning communities into creation engines. Gary Stein | What's the Buzz? | Full story | Print version Beware the Shiny Object It's important to add new tricks to your repertoire, but not at the expense of overall client performance. Andrew Goodman | Paid Search | Full story | Print version 12 Insider Techniques to Increase White Paper Leads If your website doesn't treat your white paper as containing valuable information, your visitors won't either. Bryan Eisenberg | ROI Marketing | Full story | Print version
This week from ClickZ.asia Tips for Successful Integration of Paid Search With SEO Follow these steps to kick-start a comprehensive search integration strategy. Antony Yiu | March 7, 2011 | SEM | Full story Getting Your Digital Marketing Basics Right To avoid leaving a trail of badly executed digital debris, here's three back to basics tips to consider. Patrick Tam | March 8, 2011 | Trends | Full story Relevancy, Reputation, and Engagement: The Evolution of E-mail Delivery Management When four in five e-mails sent globally are estimated to be spam, how do you ensure your messaging is relevant? Here are five ways. Dominic Powers | March 8, 2011 | Email | Full story Revisiting the Funnel – A Practical Application Applying the funnel to an American airline that uses paid search to drive demand to its booking engine across Asia. Hari Shankar | March 9, 2011 | Analytics | Full story Lessons From a Shareaholic Understand what motivates consumers to share on social media and how to unlock their influence for your brand by considering these three factors. Brandon Cheung | March 10, 2011 | Social Media | Full story A Pragmatic Mobile Communication Strategy for Retailers in Asia Mobile marketing firms might have released novel technologies and solutions but here are three well-tested tactics retailers could engage consumers and meet revenue targets through mobile. Darren Yan | March 11, 2011 | Integrated Marketing | Full story A U.S. DSP Seeks Its Fortunes in Asia Texas-based Simpli.fi joins a small wave of firms testing audience-based ad buying in China and neighboring markets. Adaline Lau | March 11, 2011 | Australia | Full story
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