3 Tips to Use Paid Search for a Complex Sale

SearchDay March 15, 2011 Today's Top Stories 3 Tips to Use Paid Search for a Complex Sale Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn. Alex Cohen  |  Full story  |  Print version Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you. Nichola Stott  |  Full story  |  Print version RSS More from SEW's Team of Experts 2 Ways to Protect Your Site From SEO Attacks How would you protect your websites if a competitor targeted you? These simple steps can help protect your brand in the future. Gary-Adam Shannon  |  Full story  |  Print version How to Improve Odds of Success in Video Marketing: Follow the Money How do you improve the odds that you'll be successful in video marketing? As Deep Throat advised Bob Woodward in the movie "All the President's Men": "Follow the money." Greg Jarboe  |  Full story  |  Print version Google Doodle Remembers Hungarian Revolution March 15 is Hungarian National Day. The recent African and Middle Eastern revolutionary movements mirror Hungarian history as Google Hungary reminds us in its Doodle today, celebrating the Hungarian Revolution of 1848. This isn't Google's first logo commemorating Hungarian National Day. Last ... Thom Craver  |  Full story  |  Mar 15, 2011 Blekko AdSpam Algorithm Finds, Eliminates Spam Blekko is touting "the first search algorithm ever created to find spam rather than rank results," AdSpam. Its purpose is to detect spammy web pages signals (e.g., pages with multiple display ad positions and very little content). While Blekko hasn't yet become a household name (it reported 30 million queries ... Danny Goodwin  |  Full story  |  Mar 15, 2011 Google Circling Social Platform Regardless Of What They Say So Google spoke out against the rumors of Circles - their possible social platform - this weekend, using the Wall Street Journal as their distributor of denial. But recent actions suggest they are moving towards being more social in most of their products; and any smart business person knows it ... Frank Watson  |  Full story  |  Mar 15, 2011 Alam Ara, First Indian Film With Sound, Celebrated with Google Doodle "Alam Ara" (which means "The Light of the World") was the first movie featuring sound in India's history, but no original prints of the film have survived to present day due to a fire. It debuted March 14, 1931 in Bombay, and to celebrate the 80th anniversary of the movie, ... Danny Goodwin  |  Full story  |  Mar 15, 2011 3 Key Reasons to Attend SES New York 2011 Next Week There are three key reasons why you should go to SES New York 2011, which will be held March 21-25 at the Hilton New York. Attending the leading search and social marketing event will help you and your organization (1) keep up-to-date with industry trends, (2) see new products ... Greg Jarboe  |  Full story  |  Mar 15, 2011 Google Introduces Instant Video Previews Google is adding Instant Previews for Videos. Instant Previews for videos have the same appearance as regular Instant Previews -- the selected clip is highlighted in blue and a clickable magnifying glass appears next to the title of the video. But rather than see a preview page of a website, ... Danny Goodwin  |  Full story  |  Mar 15, 2011 Woman Loses Case vs. Google Over Levitra Search Suggestion Beverly Stayart is now 0-3 trying to sue search engines for vanity search results. Last week her case against Google for the search suggestion [bev stayart levitra] was dismissed in U.S. District Court - Eastern District of Wisconsin. According to Eric Goldman: ... Danny Goodwin  |  Full story  |  Mar 15, 2011 Bing Feels Sting Of Social Backlash Over Japan Support Tweet While it obviously was not the smartest way to get people to share information about Microsoft's Japan disaster support page, the reaction actually shows what they were trying to achieve. Twitter needs some motivation to get a tweet to go viral or be passed around by a large number of ... Frank Watson  |  Full story  |  Mar 14, 2011 Recent Forum Posts Social Media Sites I saw that some websites have got back link from face book. Can you provide me some Social Media sites that can provide back link or provide huge traffic to the website? Join the discussion  |  Mar 15, 2011 How to crawl website pages fast? Hello world. I am working on a website, Mobile Development Experts *[Link removed]*. Its pages are not crawled by crawler for 8 to 9 days. I want to know that what should I do for my web pages that crawler comes every 2,3 days to crawl the pages. Is there any ... Join the discussion  |  Mar 11, 2011 Give me Suggestion to get revenue other than addsense Give me Suggestion to get revenue from website other than add-sense daily 1000 visitors is coming.. just i am using google add sense.. This is the only way to get revenue from the site or any other way is there to earn more... pls give your suggestions.. my website: crazywoods.com Join the discussion  |  Mar 10, 2011 How to drive traffic... I need to drive traffic to my website. my niche is entertainment i am using twitter and facbook but not as much of traffic getting.. pls give me the suggestion...... SMO --> facebook and twitter is using but no traffic... follower is there but not yet traffic what is the ... Join the discussion  |  Mar 10, 2011 Search News Around The Web Will Congress Push Google To Tweak Its Algorithm To Punish Pirate Sites? - paidContent Facebook hires Google exec to lead M&A efforts - Reuters Facebook and Google - An Apples to Oranges Comparison and Why Current Metrics Don't Work - Efficient Frontier No More Starred Results in Google Search - Google Operating System Signal Austin Conversation: Marissa Mayer - John Battelle's Searchblog A Street View showcase - Google LatLong Blog Changes for Google Product Search Merchants - Google Merchant Blog What's new with Blogger - Official Google Blog Making auth easier: OAuth 2.0 for Google APIs - Google Code Blog Internet Explorer 9 unleashes a more beautiful web - Bing Search Blog Opt-Out 'Error' Gets Ad Firm in FTC Hot Water - ClickZ Search Engine Optimization Traffic Source Diversity is Essential for Successful SEO - SEOmoz Do you recommend article marketing as an SEO strategy? - GoogleWebmasterHelp YouTube Channel Search Advertising The Demand Media of Search Engine Marketing, BoostCTR, Raises $1.6 Million - TechCrunch Sandbox Maintenance 3/16 from 3-7 PM PDT - adCenter Blog Social Media Marketing Flickr Burning As Yahoo Fiddles: Head Of Service Walks Away - TechCrunch Local & Mobile Search Google's Mayer: "We Do Have Too Many Products" In Local - Search Engine Land Google Is Said to Plan Payment Test in New York, San Francisco - Bloomberg International Search The Challenges Facing David Cameron's Quest To Overhaul UK Copyright Law - paidContent News of the World cloaking stories and breaking Google paywall rules - Malcolm Coles Keeping counterfeits out of ads - Google European Public Policy Blog Video Marketing February 2011: Top Online Video Sites in U.S. - Nielsen Wire SES Conference & Expo SES New York 2011 Liveblog Coverage - Bruce Clay Link building software with teliad at SES London 2011 - SESConferenceExpo YouTube Channel Webcasts Upcoming Events White Papers Breaking Wanamaker's Curse: Measuring Impact Through Controlled Experiments Thursday, March 17, 2011 1:00pm EDT / 10:00am PDT HOW TO AVOID A SOCIAL MEDIA MELTDOWN: What Today's Marketers Must Know Wednesday, March 30, 2011 1:00pm EST / 10:00am PST SES New York March 21-25, 2011 SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. 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