ClickZ Today: The Introductory Guide to Location-Based Marketing

April 8, 2011 Experts Today Today's Experts Columns The Introductory Guide to Location-Based Marketing Location-based services can focus on a variety of engagement and marketing aspects. It's important to define your objectives as you migrate into these services. Jason Dempsey  |  Mobile Marketing  |  Full story  |  Print version A Tale of Two Publishers Learn from two very different publishers with very different results: The Daily and The Huffington Post. Bryan Eisenberg  |  ROI Marketing  |  Full story  |  Print version Nobody Gets Social Media...Yet The desire to define social media in settled absolutes is taking us in some directions that aren't allowing us to make the best decisions. Gary Stein  |  What's the Buzz?  |  Full story  |  Print version A Digital KISS A few ideas that could entice customers to pay more for products or services by adding utility and simplicity. Howard Belk  |  Strategies  |  Full story  |  Print version It's Not Just the Message in Your Ad, It's the Meta-Message Make sure you don't just focus on what your ads literally say, but, more importantly, on what they convey. Andrew Goodman  |  Paid Search  |  Full story  |  Print version Exchange Is a Verb Every time a buyer and seller meet in the digital ether a value exchange is happening. Brian O'Kelley  |  Networks & Exchanges  |  Full story  |  Print version RSS  |  App   Advertisement Ten tips to elevate your email marketing Cutting inbox clutter with personalized, targeted emails The report reviews: - How to create personalized, relevant emails - How to boost email ROI with automation - Why 78% of marketers use targeting to drive email success Download Now Today's News Articles Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo, AOL, Yahoo Coleman joins retargeting specialist after rat-a-tat exits from Yahoo, AOL, and HuffPo. Zachary Rodgers  |  Display Advertising  |  Full story  |  Print version Radian6 Teams Up With Klout for Social Analytics New tool also offers marketers options to extract and integrate demographic and other data. Anna Maria Virzi  |  Analytics  |  Full story  |  Print version Facebook Users 'Like' Concise Posts And Long URLs Study offers messaging tips to fashion, retail, automotive, and sports marketers. Christopher Heine  |  Social Media  |  Full story  |  Print version PepsiCo Talks Social After Soda Brand's Fall to Third Place Global director for digital says blaming decline on social media is wrong-headed. Christopher Heine  |  CPG  |  Full story  |  Print version GameStop Puts Local Twist on Facebook Commerce Retailer incorporates store pick-up for Facebook orders. Christopher Heine  |  Social Media  |  Full story  |  Print version Advertisement VerticalResponse Customer-Friendly Email Marketing to Help Grow Your Business Start Your FREE Trial Now! Yesterday's Experts Columns What Does Your Twitter Ratio Say About You? What high school-type category does your Twitter personality fit into? Caroline Chen  |  Community Management  |  Full story  |  Print version Here Comes Search 3.0 Five trends to consider to navigate the advancing search landscape. Jonathan Shapiro  |  Integrated Marketing  |  Full story  |  Print version Oh Those Bones, oh Those Bones, oh Those Dry Bones What the integration of social media and search means for SMBs. Gregg Stewart  |  SMB  |  Full story  |  Print version The FAQ on Frequency Caps Are numerous impressions a necessity? Tessa Wegert  |  Media Buying  |  Full story  |  Print version In Appreciation of Email Rock Stars A look at the daily schedule of an email marketer...it's crazier than you would think. Simms Jenkins  |  Email Marketing Best Practices  |  Full story  |  Print version Why Ad Bursts Work to Drive App Installs Burst campaigns get high App Store rankings. It is a science to optimize the spend for the ultimate profit from your apps. Rob Weber  |  App Economy  |  Full story  |  Print version Webcasts Upcoming Events White Papers Improving campaign results with Search Marketing and Social Media Friday, April 8, 2011 1:00pm EDT / 10:00am PDT Are Your Ads Compliant? Complying with the New DAA Regulations Doesn't Have to Be Complicated Wednesday, April 20, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media