ClickZ Today: Beyond the Buzz, Social Media Is a Business Decision

April 12, 2011 Experts Today Today's Experts Columns Beyond the Buzz, Social Media Is a Business Decision Six tips from Dell on how to maximize your social media efforts. Rishi Dave  |  Social Commerce  |  Full story  |  Print version What Search Can Tell Us About Latinos Online When it comes to Latinos, search is playing a big role, yet it seems to be an under-used marketing weapon. Gustavo Razzetti  |  Marketing to Latinos  |  Full story  |  Print version Retention, Not Reacquisition Digital marketers adopt classic offline retention strategies. Neil Mason  |  Analyzing Customer Data  |  Full story  |  Print version Drive, Capture, Convert, Optimize Four steps of engagement and ROI for media planning. Harry Gold  |  Media Planning  |  Full story  |  Print version Facebook Commerce Springing Up: No Plug-in Required Home Depot demonstrates how social media and like-gating can be used to engage shoppers. Angie Schottmuller  |  Social Commerce  |  Full story  |  Print version RSS  |  App   Advertisement VerticalResponse Customer-Friendly Email Marketing to Help Grow Your Business Start Your FREE Trial Now! Today's News Articles Amazon Offers Cheaper Kindle With Ads Buick, Olay, and Visa are first to use a new "sponsored screensaver" large display ad on the device. Zachary Rodgers  |  Display Advertising  |  Full story  |  Print version Yesterday's Experts Columns The Google +1 Button and What It Means for Marketers Will advertisers get more qualified traffic coming into their website based on the addition of +1? Will the +1 button help Google provide more relevant results to its users? Julie Batten  |  Search Marketing 101  |  Full story  |  Print version Video Advertising Strategy Part 1: The Metrics A look at the different measurement strategies available for video advertising and the pros and cons that are important to understand. Part one in a two-part series. Xuhui Shao  |  Networks & Exchanges  |  Full story  |  Print version The Gamification Evolution The gamification movement seeks to take video game elements and apply them to the real world to incentivize customers and build loyalty. Part one in a two-part series. Sean Carton  |  Trends  |  Full story  |  Print version Variations on a Theme: Making Measurable Website Changes If you don't test changes that have a significant impact on conversion, it doesn't really matter how you verify the impact – there won't be any. Tim Ash  |  Conversion & ROI  |  Full story  |  Print version Is This the End of Email? A look at how email has inspired the initiation of other digital vehicles. Jeanniey Mullen  |  Email Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers Are Your Ads Compliant? Complying with the New DAA Regulations Doesn't Have to Be Complicated Wednesday, April 20, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media