April 11-15, 2011
Experts Weekly |  |  | | Monday, Apr 11 | Facebook Commerce Springing Up: No Plug-in Required
Home Depot demonstrates how social media and like-gating can be used to engage shoppers.
Angie Schottmuller | Social Commerce | Full story | Print version
The Google +1 Button and What It Means for Marketers
Will advertisers get more qualified traffic coming into their website based on the addition of +1? Will the +1 button help Google provide more relevant results to its users?
Julie Batten | Search Marketing | Full story | Print version
Video Advertising Strategy Part 1: The Metrics
A look at the different measurement strategies available for video advertising and the pros and cons that are important to understand. Part one in a two-part series.
Xuhui Shao | Networks & Exchanges | Full story | Print version
The Gamification Evolution
The gamification movement seeks to take video game elements and apply them to the real world to incentivize customers and build loyalty. Part one in a two-part series.
Sean Carton | Trends | Full story | Print version
Variations on a Theme: Making Measurable Website Changes
If you don't test changes that have a significant impact on conversion, it doesn't really matter how you verify the impact – there won't be any.
Tim Ash | Conversion & ROI | Full story | Print version
Is This the End of Email?
A look at how email has inspired the initiation of other digital vehicles.
Jeanniey Mullen | Email Marketing | Full story | Print version
| | RSS | App | | | | Advertisement |  | The Ultimate Email Marketing Guidebook: Increasing Subscriber Engagement. Increasing subscriber engagement is a top priority for email marketers in 2011 as ISP's begin to change the Inbox experience. Learn how leading brands such as The Gap, Brookstone, IHG, Ticketmaster and United Airlines are successfully driving engagement. Download Now | | | | | Tuesday, Apr 12 | Beyond the Buzz, Social Media Is a Business Decision
Six tips from Dell on how to maximize your social media efforts.
Rishi Dave | Social Commerce | Full story | Print version
What Search Can Tell Us About Latinos Online
When it comes to Latinos, search is playing a big role, yet it seems to be an under-used marketing weapon.
Gustavo Razzetti | Marketing to Latinos | Full story | Print version
Retention, Not Reacquisition
Digital marketers adopt classic offline retention strategies.
Neil Mason | Analyzing Customer Data | Full story | Print version
Drive, Capture, Convert, Optimize
Four steps of engagement and ROI for media planning.
Harry Gold | Media Planning | Full story | Print version
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Power Tools for Facebook. Register for demo | | | | | Wednesday, Apr 13 | Social Media Marketing: Build Your Chops
How do you stay current in social media and develop the skills you know you need and keep them up-to-date?
Dave Evans | Social Media | Full story | Print version
Is Your Email Focus Always on Target?
As ESPs are getting breached, it's time to ask who is to blame and what are the real issues here?
Dennis Dayman | Email Delivery | Full story | Print version
Getting a Reaction From Online Video
The science of online video that generates leads and sales.
Brian Massey | Strategies | Full story | Print version
If Content Is King, Then Context Is Queen
What is considered uniquely valuable and compelling for consumers?
Amy Manus | Behavioral Marketing | Full story | Print version
| | | | | | Thursday, Apr 14 | Rise of the Machines
Where do people fit into a world that promises endless media automation?
Chris O'Hara | Marketing Automation | Full story | Print version
Navigating the Annoyance Factor
Are we blowing long-form video advertising by failing to provide more variety in the ads that we serve?
Tessa Wegert | Media Buying | Full story | Print version
Socially Inept Math
What is a quarter of a drink worth to you?
Jim Sterne | Verifying Business Value | Full story | Print version
Risk vs. Reward of ESPs
Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some security risks.
Derek Harding | Email Marketing Optimization | Full story | Print version
| | | | | | Friday, Apr 15 | Why (Some) Digital Marketers Don't Get Social Media
Traditional marketers may be better prepared for social media marketing. Here's one theory.
Anna Maria Virzi | What's the Buzz? | Full story | Print version
Knock, Knock, It's More Channels Than We Thought
Are we missing an important element of the personal touch when we are designing a multi-channel approach that doesn't include real human contact?
Jack Aaronson | ROI Marketing | Full story | Print version
SEMPO Shows Facebook and Mobile as Key Growth Areas for PPC
A look at the 2011 SEMPO State of Search Marketing Report.
Kevin Lee | Paid Search | Full story | Print version
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