ClickZ Today: In Email Marketing, First Impressions Matter More Than You Know

April 19, 2011 Experts Today Today's Experts Columns In Email Marketing, First Impressions Matter More Than You Know Email marketers need to reinvest in the front end of the customer lifecycle and focus on setting the tone for the ongoing email relationship. Ryan Deutsch  |  Advanced Email Marketing  |  Full story  |  Print version The Girl Scout Hispanic Marketing Playbook: 'Be Prepared' It takes more than language and technology to engage Hispanics. Giovanni Rodriguez  |  Marketing to Latinos  |  Full story  |  Print version Calculating the Value of a Review Shared on Facebook Three steps for increasing the number of "shares" to Facebook. Cathy Halligan  |  Social Commerce  |  Full story  |  Print version RSS  |  App   Advertisement VerticalResponse Customer-Friendly Email Marketing to Help Grow Your Business Start Your FREE Trial Now! Today's News Articles Google Readies Behavioral Ads in Mobile Apps The company will tie user behavior to unique device IDs collected from iOS and Android handsets. Jack Marshall  |  Mobile  |  Full story  |  Print version Groupon Purchases Pelago, As Whrrl Dissipates Daily deals company appears primed to become more geo-social. Christopher Heine  |  Social Media  |  Full story  |  Print version Yahoo Flips Decision on Data Retention Time The company will now keep users' search data for 18 months, reversing a 2008 decision to limit it to 90 days. Kate Kaye  |  Search  |  Full story  |  Print version Wal-Mart Buys Kosmix, Looks to Social Commerce Future Retailing giant acquires platform that focuses on social media data. Christopher Heine  |  Social Media  |  Full story  |  Print version Mobile Ad Streamlining Fuels National Buys for Gannett Digital Gannett today reported a 12 percent boost in its company-wide digital revenues in Q1 2011. Kate Kaye  |  Mobile Marketing  |  Full story  |  Print version Advertisement Whitepaper: Strategies for Battling Social Spam on Facebook Spam is everywhere these days, but learning how to moderate spam on your Facebook page is easier than you think. We'll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue's latest Whitepaper on Spam Moderation now. Yesterday's Experts Columns Forget Social Media ROI Five other social media metrics that matter. Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version 5 Behavioral Insights You Can Learn From Search Funnels Learn how to find search funnels in Google AdWords to better understand your target audience and their online behavior. Ron Jones  |  Search Marketing  |  Full story  |  Print version Creating Effective - and Profitable - Birthday Emails Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Jeanne Jennings  |  Email Marketing  |  Full story  |  Print version Insights on Gleaning Insights A marketing department that understands and optimizes processes and data utilization can significantly outperform one that does not. Stephanie Miller  |  Marketing Automation  |  Full story  |  Print version Are Advertising Networks Supporting Piracy? Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy. Pace Lattin  |  Trends  |  Full story  |  Print version Webcasts Upcoming Events White Papers Are Your Ads Compliant? Complying with the New DAA Regulations Doesn't Have to Be Complicated Wednesday, April 20, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media