Chipotle 'Wraps' Sedaris in Twitter; Callaway on ESPN.com; Wonky GOP Budget Videos; More!

April 11, 2010 News Today's News Articles Chipotle 'Wraps' Twitter Ad Around Amy Sedaris Burritos retailer buys Promoted Trend for "Wrap What You Love" effort. Christopher Heine  |  Social Media  |  Full story  |  Print version Eleven Links Facebook to ESPN.com for Callaway Golf As Masters Tournament kicks off, ESPN site visitors are invited to complete ad copy for venerable golf brand. Susan Kuchinskas  |  Social Media  |  Full story  |  Print version GOP Uses Wonky Videos to Push Budget Agenda Republicans Paul Ryan and Michele Bachmann turn YouTube into a lecture hall, using video to explain economic subjects. Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version The Week in Ads: Mini, Tron Legacy, Dove Men+Care [Gallery] A look at some of the best online ad executions from around the Web this week. Jack Marshall  |  Media  |  Full story  |  Print version Blinkx Acquires Burst for $30M $30 million deal will lead to video channels on the Burst Media network. Douglas Quenqua  |  Video  |  Full story  |  Print version Ad Technology Company To Hire 75 SearchIgnite changes its name to IgnitionOne; plans to expand client services, software engineering teams. Anna Maria Virzi  |  Search  |  Full story  |  Print version About.com Looks for Brand Amigos With 'En Español' Publisher introduces ad-supported Spanish-language site. Christopher Heine  |  Publishing  |  Full story  |  Print version Execs & Accounts: R/GA Hires in SF, La Comunidad Wins Original Penguin R/GA San Francisco names executive creative directors; Perry Ellis appoints La Comunidad for Original Penguin by Munsingwear. Amara Mastronardi  |  Trends  |  Full story  |  Print version RSS  |  App   Today's Experts Columns The Google +1 Button and What It Means for Marketers Will advertisers get more qualified traffic coming into their website based on the addition of +1? Will the +1 button help Google provide more relevant results to its users? Julie Batten  |  Search Marketing 101  |  Full story  |  Print version Video Advertising Strategy Part 1: The Metrics A look at the different measurement strategies available for video advertising and the pros and cons that are important to understand and tailor to your specific needs. Part one in a two-part series. Xuhui Shao  |  Networks & Exchanges  |  Full story  |  Print version The Gamification Evolution The gamification movement seeks to take video game elements and apply them to the real world in an effort to incentivize customers and build loyalty. Part one in a two-part series. Sean Carton  |  Trends  |  Full story  |  Print version Variations on a Theme: Making Measurable Website Changes If you don't test changes that have a significant impact on conversion, it doesn't really matter how you verify the impact – there won't be any. Tim Ash  |  Conversion & ROI  |  Full story  |  Print version Is This the End of Email? A look at how email has inspired the initiation of other digital vehicles. Jeanniey Mullen  |  Email Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers Are Your Ads Compliant? Complying with the New DAA Regulations Doesn't Have to Be Complicated Wednesday, April 20, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media