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ClickZ Today: The Google +1 Button and What It Means for Marketers

ClickZ
April 11, 2011
Experts Today
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Today's Experts Columns
The Google +1 Button and What It Means for Marketers
Will advertisers get more qualified traffic coming into their website based on the addition of +1? Will the +1 button help Google provide more relevant results to its users?
Julie Batten  |  Search Marketing 101  |  Full story  |  Print version

Video Advertising Strategy Part 1: The Metrics
A look at the different measurement strategies available for video advertising and the pros and cons that are important to understand and tailor to your specific needs. Part one in a two-part series.
Xuhui Shao  |  Networks & Exchanges  |  Full story  |  Print version

The Gamification Evolution
The gamification movement seeks to take video game elements and apply them to the real world in an effort to incentivize customers and build loyalty. Part one in a two-part series.
Sean Carton  |  Trends  |  Full story  |  Print version

Variations on a Theme: Making Measurable Website Changes
If you don't test changes that have a significant impact on conversion, it doesn't really matter how you verify the impact – there won't be any.
Tim Ash  |  Conversion & ROI  |  Full story  |  Print version

Is This the End of Email?
A look at how email has inspired the initiation of other digital vehicles.
Jeanniey Mullen  |  Email Marketing  |  Full story  |  Print version

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