ClickZ Today: 1.3 Billion People Say They Don't Want to Search Anymore - Now What?

April 26, 2011 Experts Today Today's Experts Columns 1.3 Billion People Say They Don't Want to Search Anymore - Now What? The problem with search - it's neither a good journey nor a satisfactory destination. Chris Copeland  |  SEM  |  Full story  |  Print version Latinos and Facebook: The Marketing Gap Do Latinos engage with brands as actively as they do with other people? Gustavo Razzetti  |  Marketing to Latinos  |  Full story  |  Print version Unlocking Mid-Funnel Metrics With Dynamic Video Ads By leveraging in-banner video advertising and dynamic content, marketers can establish three uniquely robust and repeatable mid-funnel metrics. Anupam Gupta  |  Instant Insights  |  Full story  |  Print version In Analytics, the Price of Light Is Less Than the Cost of Darkness What portion of an online company's marketing budget should be allocated to research and measurement? Neil Mason  |  Analyzing Customer Data  |  Full story  |  Print version How Twitter Makes Money A look at Twitter's advertising opportunities. Harry Gold  |  Media Planning  |  Full story  |  Print version RSS  |  App   Advertisement Whitepaper: Strategies for Battling Social Spam on Facebook Spam is everywhere these days, but learning how to moderate spam on your Facebook page is easier than you think. We'll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue's latest Whitepaper on Spam Moderation now. Today's News Articles Libertarian Think Tank Takes Digital to Lunch Execs from Facebook, YouTube, and digital agencies have joined lunchtime digital training sessions at Cato Institute. Kate Kaye  |  Politics & Advocacy  |  Full story  |  Print version Advertisement VerticalResponse Customer-Friendly Email Marketing to Help Grow Your Business Start Your FREE Trial Now! Yesterday's Experts Columns The Gamification Hype Cycle When considering whether or not to "gamify" your brand, it's important to apply the lessons learned from previous hype cycles. Part two in a two-part series. Sean Carton  |  Trends  |  Full story  |  Print version Valuing Conversions: How You Count Matters Learn the differences in testing your landing page between fixed value vs. variable value and single goal vs. multiple goals. Tim Ash  |  Conversion & ROI  |  Full story  |  Print version The Renaissance of Email Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. David Daniels  |  Email Marketing  |  Full story  |  Print version True Value of Technology Factors to consider when selecting an ad technology platform. Eliza Nevers  |  Networks & Exchanges  |  Full story  |  Print version Back to the Basics of Keyword Selection How to go about determining which keywords are right for your business to bid on. Julie Batten  |  Search Marketing  |  Full story  |  Print version Webcasts Upcoming Events White Papers Email + Social + Mobile: Building Surround Sound Marketing Tuesday, May 10, 2011 2:00pm EDT / 11:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media