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How Social Media Affects Paid Search

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SearchEngineWatch.com
SearchDay April 12, 2011
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Today's Top Stories
SEW Expert - Alex Cohen How Social Media Affects Paid Search
As AdWords and +1 evolves, Google will monetize not just what you do, but who you are. We've only seen the tip of the iceberg of how social media will impact paid search advertising.
Alex Cohen  |  Full story  |  Print version

Panda, Google's High Quality Sites Algorithm, Officially Adopts User Feedback As Search Signal
So the rumors are true. Pandapocalypse is coming to a location near you. But if your site is not english language, you may still have nothing to fear. This time around, a global rollout may only prove to be a storm in a teacup as it will affect only 2% of ...
Jonathan Allen  |  Full story  |  Apr 12, 2011

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More from SEW's Team of Experts
SEW Expert - Gareth Owen What Google Says vs. What Google Does
Google keeps promising improvements but is failing to deliver -- especially when it comes to exact match domains, which are ranking better than ever.
Gareth Owen  |  Full story  |  Print version

SEW Expert - Nichola Stott PR Is Not A White Hat SEO Technique
Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical.
Nichola Stott  |  Full story  |  Print version

SEW Expert - Greg Jarboe How to Become a YouTube Partner
Want to become a YouTube Partner? Here are some things a small channel can do to meet YouTube's requirements.
Greg Jarboe  |  Full story  |  Print version

Hitwise Reports Paywall Causes Decrease in Overall Visits to NYTimes.com
According to data from Experian Hitwise, The New York Times paywall has caused a decrease in the overall visits to NYTimes.com of 5 to 15 percent. To understand the initial impact, Hitwise compared the total visits to NYTimes.com for a 12 day ...
Greg Jarboe  |  Full story  |  Apr 12, 2011

Google Places Eats Hotpot: What's it Mean for Local Search?
Google has decided to drop the Hotpot name and merge it with Google Places, which is how Google should have set it up initially. The Foursquare-like recommendation engine touted 1 million monthly reviews and allowed users to connect with other profiles they trust to see those trusted user's personal reviews. ...
Brent Rangenhttp://www.cloudbursttechnology  |  Full story  |  Apr 12, 2011

Yuri Gagarin First Orbit Full Length Film Featured on YouTube
First Orbit, a film made to commemorate the 50th anniversary of the first man in space, and celebrate the first International Day of Human Space Flight is being featured on YouTube today. However, don't expect a 10 minute short! The film is one hour and forty minutes long and recreates ...
Jonathan Allen  |  Full story  |  Apr 12, 2011

Yuri Gagarin Gets Google Doodle On 50th Anniversary Of Man In Space
Whilst the space race may be over, 50 years ago the race to get a man in space was a hot topic and Russia's Yuri Gagarin first manned space mission was global front page news. Google honors the achievement with a worldwide Google Doodle April 12. ...
Frank Watson  |  Full story  |  Apr 12, 2011

Search News & Headlines Around the Web - April 11, 2011
Here's a roundup of today's other search news and headlines from around the web, sorted by category. Search Industry News Google Products Lacked Key Government Certification, DOJ Says - Bloomberg Google seen reporting sharp profit gain - MarketWatch IAC Asks For More Google, Please - TechCrunch Google ...
Danny Goodwin  |  Full story  |  Apr 12, 2011

Google Trivia: Boredom Breaker or Google Research Tool?
Today Google announced the launch of Google Trivia, a new online game that allows you to search for answers, while posing the questions in such a way that there is no easily searchable answer. Players will have to be very creative in how they search for the answer. A little ...
Sarah Carling  |  Full story  |  Apr 12, 2011

Google Trends Topics Not so Hot Right Now
Realtime results on Google Trends are more like a trip into the past today. Google's Hot Topics, found on Google Trends, and usually updated regularly, appear to have not changed since last week. When the hot topics feature graduated in 2009, Google's goal ...
Danny Goodwin  |  Full story  |  Apr 12, 2011

Searching is the 2nd Most Popular Activity On Tablet Devices
Google's mobile ad business, AdMob, has conducted a survey of 1,431 users to find out how people use their tablet (devices). The survey found: Nearly half (43 percent) of those surveyed use their tablet more than their desktops Over 30 percent of users spent more time on their tablet than the time ...
Brent Rangenhttp://www.cloudbursttechnology  |  Full story  |  Apr 12, 2011

Google Buys PushLife for $25 Million
Google has acquired Toronto startup PushLife for a reported $25 million, potentially another piece of the rumored Google Android Music service and iTunes competitor. PushLife's team will join Google's engineering team in Canada and build "better mobile applications for all users," with PushLife being discontinued, according to an announcement on ...
Danny Goodwin  |  Full story  |  Apr 12, 2011

Was Google's Marissa Mayer Snubbed in Local + More Reorg Notes
Google CEO Larry Page made waves in his first week back at the helm last week, promoting seven executives to senior vice president to head their individual business units and making a couple noteworthy changes to Google's business operations. Previously we reported ...
Danny Goodwin  |  Full story  |  Apr 11, 2011

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Recent Forum Posts
Posting same Content in different Sites
I wrote on my own and am quite original? I posted in another directory and I did after the publication ezine section where it is awaiting approval. Do you think the ezine will be treated as an object twice? After approval is given, what will happen if I copy it ...
Join the discussion  |  Apr 12, 2011

Google is Retiring Position Preference on ADWORDS - Response to Google.
Google has announced (http://adwords.blogspot.com/2011/04/adwords-position-preference-feature-is.html) it will be retiring AdWords position preference, which automatically sets bids to achieve a certain position on the page, in early May. Original Response posted at. http://searchengineland.com/google-shuts-down-position-preference-for-adwords-bidding-71708/ Ok Mr Hal Varian & Google, If as you say position preference is a non-factor. Then offer us a ...
Join the discussion  |  Apr 11, 2011

Some statistics on Google AdSense advertisers
We collect statistics on Google AdSense advertisers, in support of our anti-web-spam efforts. The data comes from our AdRater plug-in. Unlike most metrics, ours are about advertisers, not users. Our plug-in is English-only, so there's a strong English-language bias to our data. We just ran our report for the last ...
Join the discussion  |  Apr 10, 2011

F-Secure's "Cloud-Based Real-Time Protection Network " detects content farms
F-Secure claims to have a web spam detection system. See this press release. (http://www.marketwire.com/press-release/F-Secure-Research-Finds-Growing-Number-of-Spam-Like-Websites-and-Content-Farms-1424473.htm) (" Finding high-quality information through Internet search engines is becoming increasingly difficult as sites featuring repetitive and inferior content multiply. Data from F-Secure's Browsing Protection reputation engine confirms speculation that millions of low-quality sites are ...
Join the discussion  |  Apr 7, 2011

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