ClickZ Today: Forget Social Media ROI

April 18, 2011 Experts Today Today's Experts Columns Forget Social Media ROI Five other social media metrics that matter. Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version 5 Behavioral Insights You Can Learn From Search Funnels Learn how to find search funnels in Google AdWords to better understand your target audience and their online behavior. Ron Jones  |  Search Marketing  |  Full story  |  Print version Creating Effective - and Profitable - Birthday Emails Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Jeanne Jennings  |  Email Marketing  |  Full story  |  Print version Insights on Gleaning Insights A marketing department that understands and optimizes processes and data utilization can significantly outperform one that does not. Stephanie Miller  |  Marketing Automation  |  Full story  |  Print version Are Advertising Networks Supporting Piracy? Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy. Pace Lattin  |  Trends  |  Full story  |  Print version RSS  |  App   Advertisement VerticalResponse Customer-Friendly Email Marketing to Help Grow Your Business Start Your FREE Trial Now! Today's News Articles Major Ad Providers Join European Self Regulation Initiative IAB Europe officially unveils behavioral self-regulatory framework, adopted by major ad firms. Jack Marshall  |  UK & Europe  |  Full story  |  Print version Wrigley Brand Uses Twitter to Push Coachella Live-Stream 5 Gum runs Promoted Trend to drive traffic to YouTube channel for music festival. Christopher Heine  |  Social Media  |  Full story  |  Print version Sierra Club Sows Young Supporter Base Through Video A video-centric internship contest is introducing the group and its focus on preserving nature to younger people. Kate Kaye  |  Video  |  Full story  |  Print version Candy Brand Gets 'Sweet' Likes on Facebook Topps' new candy attracts 12,600 "likes" in less than half a day. Christopher Heine  |  Social Media  |  Full story  |  Print version Execs & Accounts: Facebook, Quantcast, Performics New strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business. Amara Mastronardi  |  Trends  |  Full story  |  Print version Advertisement Whitepaper: Strategies for Battling Social Spam on Facebook Spam is everywhere these days, but learning how to moderate spam on your Facebook page is easier than you think. We'll show you simple steps based on detailed research to better manage and moderate spam across all of your Facebook pages. Download Vitrue's latest Whitepaper on Spam Moderation now. Yesterday's Experts Columns Why (Some) Digital Marketers Don't Get Social Media Traditional marketers may be better prepared for social media marketing. Here's one theory. Anna Maria Virzi  |  What's the Buzz?  |  Full story  |  Print version Knock, Knock, It's More Channels Than We Thought Are we missing an important element of the personal touch when we are designing a multi-channel approach that doesn't include real human contact? Jack Aaronson  |  ROI Marketing  |  Full story  |  Print version SEMPO Shows Facebook and Mobile as Key Growth Areas for PPC A look at the 2011 SEMPO State of Search Marketing Report. Kevin Lee  |  Paid Search  |  Full story  |  Print version Webcasts Upcoming Events White Papers Are Your Ads Compliant? Complying with the New DAA Regulations Doesn't Have to Be Complicated Wednesday, April 20, 2011 1:00pm EDT / 10:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 SES Chicago November 14-18, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media