Third Party Data Costs Not Always Justified; Pepto Shift to Digital Pays Off

April 28, 2011 Features Featured Articles Exchange Buyers: Third-Party Data Costs Not Always Justified First-party data is informing most exchange buys as opposed to third-party data. Jack Marshall  |  Media Planning  |  Full story  |  Print version Pepto Says Big Shift From TV to Digital Increased Sales Cinco de Mayo campaign underscores how the brand's ad spend is now driven by online. Christopher Heine  |  Social Media  |  Full story  |  Print version How Facebook Is Taking 'Deals' Sales Pitch to SMBs Groupon and LivingSocial should probably keep an eye on their new competitor's customer service and offers flexibility. Christopher Heine  |  Social Media  |  Full story  |  Print version RSS  |  App   Today's Experts Columns Branding Lessons From the Middle East Digital marketers have much to learn from the rapid and fundamental shifts in power. Consider these four takeaways Howard Belk  |  Strategies  |  Full story  |  Print version The Planner's Guide to Not Planning Your Career Where do you see yourself in five years? Maybe it's better not knowing. Anna Papadopoulos  |  Careers  |  Full story  |  Print version Harnessing the Need Medium A look at how one Canadian company has taken on businesses' social media monitoring efforts, and added social media lead generation. Tessa Wegert  |  Media Buying  |  Full story  |  Print version Getting It Right Is a Moving Target Learning how to find the optimal way to design a website for your target audience. Jim Sterne  |  Verifying Business Value  |  Full story  |  Print version Experiential Marketing Consumers are savvy and informed; they won't just take your word on a product. Experiencing the product is more important than ever. Augustine Fou  |  Integrated Marketing  |  Full story  |  Print version Other News Articles Twitter Seeks 3 Month Commitments in New Ad Program Unlike the pricey Promoted Trends offering, the partner program requires ad clients to spend a minimum of just $15,000 over three months. Kate Kaye  |  Media Buying  |  Full story  |  Print version Tumult at Publicis Modem East as Senior Execs Depart Some staffers are let go and some walk as agency realigns to boost creative, social, and analytics chops. Zachary Rodgers  |  Trends  |  Full story  |  Print version B2B Daily Deals Site Launches with Business Publisher RapidBuyr will tap ACBJ's existing local sales teams and audiences in attempt to build national B2B daily deals offering. Jack Marshall  |  Social Commerce  |  Full story  |  Print version Apple Collects iPhone Location Data for Ad Targeting Company says data related to iPhone device location is used to target ads across its iAd network. Jack Marshall  |  Mobile Marketing  |  Full story  |  Print version Halogen Promises 'Social at Scale' With YouCast Merger The ad network is merging with YouCast, a social media and ad technology firm. Douglas Quenqua  |  Social Media  |  Full story  |  Print version Bridal and Lifestyle Brands Don Royal Wedding Garb Digital content embraces buzz over William and Kate nuptials. Lisa Lacy  |  Trends  |  Full story  |  Print version Webcasts Upcoming Events White Papers Email + Social + Mobile: Building Surround Sound Marketing Tuesday, May 10, 2011 2:00pm EDT / 11:00am PDT SES Shanghai May 24-25, 2011 SES Toronto June 13-15, 2011 OMS International Tour May-November 2011 SES San Francisco August 15-19, 2011 SES Hong Kong September 20-21, 2011 © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 Data protection ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? Update your details. Mail filter If your ISP filters incoming email, please add the following email address to your list of approved senders: no-replies@clickz.com. This will ensure that you receive the email alerts and newsletters to which you have subscribed. View instructions on how to approve senders. Contact us If you have any questions or comments regarding this email, please contact: newsletterhelp@clickz.com. Privacy policy View our Privacy Policy for Incisive Media