April 4-8, 2011 Experts Weekly | | | Monday, Apr 4 | The Expectation Epidemic Digital technologies are driving massive disruption and rapid change in consumer behavior and expectations. Jeremy Lockhorn | Trends | Full story | Print version We Want You Back: Reactivation Campaign Ensure that reactivation campaign emails don't overlook the simplest elements for success. Consider The Washington Post's emails. Jeanne Jennings | Email Marketing | Full story | Print version Why QR Codes Matter Now 10 ways to use QR codes in your marketing. Heidi Cohen | Actionable Analysis | Full story | Print version 6 Steps for Optimizing Images for SEO Images not only help engage visitors, but they also help you achieve high rankings in the search engines. Ron Jones | Search Marketing 101 | Full story | Print version Organizational Marketing Is More Than Just a Committee Where should you focus your precious resources – on the aspects that are under control of the marketer, or on those which the marketing department does not control? Stephanie Miller | Marketing Automation | Full story | Print version | RSS | App | | | Tuesday, Apr 5 | Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need to Know Don't get too distracted by social media from proven tactics or develop unrealistic perceptions. Instead focus on online tactics that will help you reach your goals. Hollis Thomases | Media Planning | Full story | Print version ¡WEPA! Google Wants to Learn Your Kind of Spanish By crowdsourcing the global collection of voice data, the search company attempts to improve the consumer mobile experience. Giovanni Rodriguez | Marketing to Latinos | Full story | Print version For Sophisticated Email Marketers, Data Security Should Be as Relevant as Relevance Take a look at your email technology and the data it connects to and ask yourself to what degree system security was audited by your internal teams or third parties. Ryan Deutsch | Advanced Email Marketing | Full story | Print version Google +1 - What You Need to Know [Video] What is the value of the new Google +1 and how can you use it to your advantage? Sage Lewis | SEM | Full story | Print version | | | Wednesday, Apr 6 | Connecting the Dots From Social Media to Revenue Marketers require a strong analytical link between spend and delivery against business goals to have the confidence to invest. Robin Neifield | Strategies | Full story | Print version 4 Reasons Your Boss Should Care About Social Media for SEO Dismissing Facebook and Twitter? Personal communication, rankings, reputation management, and social media sells/converts are four reasons not to. Crispin Sheridan | SEO | Full story | Print version Terrible Targeting for Mass Marketing Morons Most traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank. Rob Graham | Behavioral Marketing | Full story | Print version Isn't It Time You Had a World-Class Preference Center? Five tips to help you build a preference center that offers your subscribers the control they want and helps you deliver relevant, value-filled messages. Mike Hotz | B2B Email Marketing | Full story | Print version Building Solid Relationships in Social Media Communities Six tips to successfully engage consumers in social media communities. Liana Evans | Social Media | Full story | Print version 3 Questions for Career Path Nirvana Not energized by your job? It's time to stop making donuts. Aaron Kahlow | Careers | Full story | Print version | | | Thursday, Apr 7 | What Does Your Twitter Ratio Say About You? What high school-type category does your Twitter personality fit into? Caroline Chen | Community Management | Full story | Print version Here Comes Search 3.0 Five trends to consider to navigate the advancing search landscape. Jonathan Shapiro | Integrated Marketing | Full story | Print version Oh Those Bones, oh Those Bones, oh Those Dry Bones What the integration of social media and search means for SMBs. Gregg Stewart | SMB | Full story | Print version The FAQ on Frequency Caps Are numerous impressions a necessity? Tessa Wegert | Media Buying | Full story | Print version In Appreciation of Email Rock Stars A look at the daily schedule of an email marketer...it's crazier than you would think. Simms Jenkins | Email Marketing Best Practices | Full story | Print version Why Ad Bursts Work to Drive App Installs Burst campaigns get high App Store rankings. It is a science to optimize the spend for the ultimate profit from your apps. Rob Weber | App Economy | Full story | Print version | | | Friday, Apr 8 | The Introductory Guide to Location-Based Marketing Location-based services can focus on a variety of engagement and marketing aspects. It's important to define your objectives as you migrate into these services. Jason Dempsey | Mobile Marketing | Full story | Print version A Tale of Two Publishers Learn from two very different publishers with very different results: The Daily and The Huffington Post. Bryan Eisenberg | ROI Marketing | Full story | Print version Nobody Gets Social Media...Yet The desire to define social media in settled absolutes is taking us in some directions that aren't allowing us to make the best decisions. Gary Stein | What's the Buzz? | Full story | Print version A Digital KISS A few ideas that could entice customers to pay more for products or services by adding utility and simplicity. Howard Belk | Strategies | Full story | Print version It's Not Just the Message in Your Ad, It's the Meta-Message Make sure you don't just focus on what your ads literally say, but, more importantly, on what they convey. Andrew Goodman | Paid Search | Full story | Print version Exchange Is a Verb Every time a buyer and seller meet in the digital ether a value exchange is happening. Brian O'Kelley | Networks & Exchanges | Full story | Print version | | | | | Webcasts | | Upcoming Events | | White Papers | | | | | | | | | © Incisive Interactive Marketing LLC. 2011 All rights reserved. 120 Broadway, 6th Floor, New York, NY 10271 | Data protection | ClickZ is contacting you at the following address - getsolat.asep@blogger.com If you prefer not to receive this email, please unsubscribe. Need to change your newsletter subscription preferences and personal information? 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