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ClickZ Weekly: Why QR Codes Matter Now

ClickZ
April 4-8, 2011
Experts Weekly
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Monday, Apr 4
The Expectation Epidemic
Digital technologies are driving massive disruption and rapid change in consumer behavior and expectations.
Jeremy Lockhorn  |  Trends  |  Full story  |  Print version

We Want You Back: Reactivation Campaign
Ensure that reactivation campaign emails don't overlook the simplest elements for success. Consider The Washington Post's emails.
Jeanne Jennings  |  Email Marketing  |  Full story  |  Print version

Why QR Codes Matter Now
10 ways to use QR codes in your marketing.
Heidi Cohen  |  Actionable Analysis  |  Full story  |  Print version

6 Steps for Optimizing Images for SEO
Images not only help engage visitors, but they also help you achieve high rankings in the search engines.
Ron Jones  |  Search Marketing 101  |  Full story  |  Print version

Organizational Marketing Is More Than Just a Committee
Where should you focus your precious resources – on the aspects that are under control of the marketer, or on those which the marketing department does not control?
Stephanie Miller  |  Marketing Automation  |  Full story  |  Print version

RSS  |  App  
Tuesday, Apr 5
Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need to Know
Don't get too distracted by social media from proven tactics or develop unrealistic perceptions. Instead focus on online tactics that will help you reach your goals.
Hollis Thomases  |  Media Planning  |  Full story  |  Print version

¡WEPA! Google Wants to Learn Your Kind of Spanish
By crowdsourcing the global collection of voice data, the search company attempts to improve the consumer mobile experience.
Giovanni Rodriguez  |  Marketing to Latinos  |  Full story  |  Print version

For Sophisticated Email Marketers, Data Security Should Be as Relevant as Relevance
Take a look at your email technology and the data it connects to and ask yourself to what degree system security was audited by your internal teams or third parties.
Ryan Deutsch  |  Advanced Email Marketing  |  Full story  |  Print version

Google +1 - What You Need to Know [Video]
What is the value of the new Google +1 and how can you use it to your advantage?
Sage Lewis  |  SEM  |  Full story  |  Print version

Wednesday, Apr 6
Connecting the Dots From Social Media to Revenue
Marketers require a strong analytical link between spend and delivery against business goals to have the confidence to invest.
Robin Neifield  |  Strategies  |  Full story  |  Print version

4 Reasons Your Boss Should Care About Social Media for SEO
Dismissing Facebook and Twitter? Personal communication, rankings, reputation management, and social media sells/converts are four reasons not to.
Crispin Sheridan  |  SEO  |  Full story  |  Print version

Terrible Targeting for Mass Marketing Morons
Most traditional mass-market approaches are hugely inefficient and wasteful, like direct mail. Witness Chase bank.
Rob Graham  |  Behavioral Marketing  |  Full story  |  Print version

Isn't It Time You Had a World-Class Preference Center?
Five tips to help you build a preference center that offers your subscribers the control they want and helps you deliver relevant, value-filled messages.
Mike Hotz  |  B2B Email Marketing  |  Full story  |  Print version

Building Solid Relationships in Social Media Communities
Six tips to successfully engage consumers in social media communities.
Liana Evans  |  Social Media  |  Full story  |  Print version

3 Questions for Career Path Nirvana
Not energized by your job? It's time to stop making donuts.
Aaron Kahlow  |  Careers  |  Full story  |  Print version

Thursday, Apr 7
What Does Your Twitter Ratio Say About You?
What high school-type category does your Twitter personality fit into?
Caroline Chen  |  Community Management  |  Full story  |  Print version

Here Comes Search 3.0
Five trends to consider to navigate the advancing search landscape.
Jonathan Shapiro  |  Integrated Marketing  |  Full story  |  Print version

Oh Those Bones, oh Those Bones, oh Those Dry Bones
What the integration of social media and search means for SMBs.
Gregg Stewart  |  SMB  |  Full story  |  Print version

The FAQ on Frequency Caps
Are numerous impressions a necessity?
Tessa Wegert  |  Media Buying  |  Full story  |  Print version

In Appreciation of Email Rock Stars
A look at the daily schedule of an email marketer...it's crazier than you would think.
Simms Jenkins  |  Email Marketing Best Practices  |  Full story  |  Print version

Why Ad Bursts Work to Drive App Installs
Burst campaigns get high App Store rankings. It is a science to optimize the spend for the ultimate profit from your apps.
Rob Weber  |  App Economy  |  Full story  |  Print version

Friday, Apr 8
The Introductory Guide to Location-Based Marketing
Location-based services can focus on a variety of engagement and marketing aspects. It's important to define your objectives as you migrate into these services.
Jason Dempsey  |  Mobile Marketing  |  Full story  |  Print version

A Tale of Two Publishers
Learn from two very different publishers with very different results: The Daily and The Huffington Post.
Bryan Eisenberg  |  ROI Marketing  |  Full story  |  Print version

Nobody Gets Social Media...Yet
The desire to define social media in settled absolutes is taking us in some directions that aren't allowing us to make the best decisions.
Gary Stein  |  What's the Buzz?  |  Full story  |  Print version

A Digital KISS
A few ideas that could entice customers to pay more for products or services by adding utility and simplicity.
Howard Belk  |  Strategies  |  Full story  |  Print version

It's Not Just the Message in Your Ad, It's the Meta-Message
Make sure you don't just focus on what your ads literally say, but, more importantly, on what they convey.
Andrew Goodman  |  Paid Search  |  Full story  |  Print version

Exchange Is a Verb
Every time a buyer and seller meet in the digital ether a value exchange is happening.
Brian O'Kelley  |  Networks & Exchanges  |  Full story  |  Print version

This week from ClickZ.asia
The Good and the Evil of Branded Keywords
If you're a company with multiple product lines, consider these solutions to avoid outbidding one another.
Antony Yiu  |  April 4, 2011  |  SEM  |  Full story

Help! I Need a Social Media Strategy
Having a social media strategy is a long-term plan that goes beyond your campaign cycle. Here are six tips and tricks to get you started.
Mandeep Grover  |  April 6, 2011  |  Integrated Marketing  |  Full story

Digital Is a Philosophy
Digital is the thread that ties all forms of advertising and marketing together.
April 6, 2011  |  Analytics  |  Full story

Driving User Engagement and Building Loyalty Through Gamification
Here are three ways how game-based marketing applies to your brand.
Vincent Teo  |  April 7, 2011  |  Emerging Marketing  |  Full story

Google Misses a Key Deadline in China for Google Maps
The company said it's still in discussions with the government to offer maps in China.
April 7, 2011  |  China  |  Full story

5 Tactics to Engage Your Fans on Facebook
Are you managing your company's Facebook brand page? Consider these 5 winning tactics.
Rudi Leung  |  April 8, 2011  |  Social Media  |  Full story

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